“…This, in part, explains the difficulty in predicting with some form of accuracy the actual size of the space tourism market. Crouch (2001, p. 219) concludes that the actual size, shape, and growth of this market will be determined “by the products, prices, competition and strategies developed and adopted by commercial space interests, guided by solid market research and resulting marketing strategies.” Collins and Autino (2010) add the need for significant cost reductions to take place before a mass‐market appeal will be reached, while Crouch et al (2009) highlighted the price‐sensitive, young, and male‐dominated nature of the existing market, albeit in Australia. Taking space tourism from hypothetical “distant dream” to commercial “real‐life” indicates the need for understanding of space tourism as a different level of experiences attractive to diverse markets, even though currently limited to the elite (Billings, 2006; Cater, 2010; Crane, 2017; Le Goff & Moreau, 2013; Loizu, 2006).…”