What Tourism Product Attributes Are Dominant Influencing Revisit Intension to Culinary Tourism Destination?

Abstract

Culinary tourism is a form of tourism that is currently developing. Studies on the preferences of culinary tourists will be beneficial for the development of this form of tourism in the future. This study analyzes the influence of tourism product attributes: tourist attraction, accessibility, and amenities on revisit intention to a culinary tourism area. This study used a survey method. The questionnaire was distributed to 100 domestic tourists who visited the culinary tourism area in Bogor City, Indonesia. Methods of data analysis using descriptive analysis, multiple regression, F-test, and T-test. This study indicated that tourist attraction has a positive and significant effect on revisit intention, while accessibility and amenities do not affect revisit intention. However, tourist attraction, accessibility, and amenities simultaneously have a positive and significant effect on revisit intention. This study concluded that the dominant attribute of culinary tourism products is a tourist attraction that includes a variety of food and distinctiveness.

Factors influencing MICE destination revisit intentions: A literature review

“…In contrast, the study carried out by Ingkadijaya, Bilqis and Nurlaila (2021) on the influence of tourism product attributes on revisit intentions to culinary tourism destinations involving a sample of 100 domestic tourists revealed that accessibility has no significant effect on revisit intentions. Another study by Hashemi, Marzuki and Kiumarsi (2018) found that accessibility is negatively correlated with behavioural intentions.…”