What Tourists Want, a Sustainable Paradise

Linnes, Cathrine; Agrusa, Jerome; Ronzoni, Giulio; Lema, Joseph

doi:10.3390/tourhosp3010013

Cited by 4 publications

(2 citation statements)

References 93 publications

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“…Previous studies have found that age has influence on the type of meals that consumers purchased (Ares and G ambaro, 2007). It has been found in other studies that customers that are younger tend to be more interested in purchasing sustainable foods with claims about health advantages, while more senior or elderly customers select food items with claims about illness prevention (Coderoni and Perito, 2021;Gulseven and Wohlgenant, 2014;Linnes et al, 2022;Vassallo et al, 2009;Verbeke, 2006). Practicality and price are determining factors for young people to purchase food.…”

Section: Willingness To Paymentioning

confidence: 98%

The local food supply, willingness to pay and the sustainability of an island destination

Linnes

Weinland

Ronzoni

et al. 2022

JHTI

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PurposeThe purpose of this study is to examine the trend toward purchasing locally grown food and evaluate if tourists visiting Hawai'i are willing to pay more for locally produced foods that are more ecologically sustainable.Design/methodology/approachA research questionnaire was developed in order to investigate the attitudes and behaviors of tourists from the continental United States visiting Hawai'i in purchasing locally grown food in Hawai'i. The final sample includes 454 valid survey responses collected via Momentive, a market research services company.FindingsAccording to the findings of this study, there are economic prospects to expand the use of locally cultivated food into the tourists' experience, as well as a willingness for tourists to support these activities financially. The Contingent Valuation study revealed that tourists from the continental United States were ready to pay a higher price to purchase food that is locally grown, signifying that tourists to Hawai'i are willing to aid the local agriculture business by increasing their restaurant/hotel meal bill, which will help Hawai'i become a more sustainable tourist destination.Research limitations/implicationsWhile tourists from the United States mainland, which is the “an islands” top tourist market, have agreed with paying extra or an additional fee for locally grown food products, this study might not accurately represent the attitudes and behaviors of international tourists visiting Hawai'i. Future research should focus on the international tourist markets which may have different social norms or cultural differences thus could provide a broader spectrum of the current study's findings.Originality/valueThe results of this study provided quantitative evidence that tourists from the United States are interested in purchasing locally grown food items in Hawaii in addition to their willingness to pay an additional fee for these locally grown food products at a restaurant or a hotel dining room, thus addressing a gap in the tourism research.

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Section: Willingness To Paymentioning

confidence: 98%

The local food supply, willingness to pay and the sustainability of an island destination

Linnes

Weinland

Ronzoni

et al. 2022

JHTI

Self Cite

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“…In that direction, we meet the phenomenon of overtourism, as covered by the significant literature reviewed by Dodds and Butler [17], which focuses on urban tourism and its social consequences. The impact of overtourism on resorts that trade on their natural resources was investigated in the case of the Hawaii Islands [18] and Costa Rica [19], stressing the impact on the social fabric.…”

Section: Related Workmentioning

confidence: 99%

A Sustainable Approach to Tourist Signage on Heritage Trails

Deri,

Chiti,

Ciuffoletti

2023

Sustainability

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Understanding the cultural aspects of an area rich in heritage is crucial for building a lasting educational experience from an excursion. Many articles in the literature explore the use of sophisticated technologies to achieve such a goal. Tourism proposals for inland areas are significant because the presence of human artifacts and signage can harm the experience and create pollutants. Through a holistic methodology and analysis, this paper examines the signage for an area rich in cultural and natural assets: this study encompasses history, touristic vocation, and the environmental context. According to the analysis, slow, community-involved tourism is the preferred destination, and the signage solution must meet strict sustainability requirements in the social, economic, and environmental realms. After applying the appropriate governance guidelines, QR code technology was selected for a thoroughly documented experimental deployment.

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