What triggers helping versus harming of ambivalent groups? Effects of the relative salience of warmth versus competence

Competence and warmth stereotypes prompt mental illness stigma through emotions

“…Only recently has research examined the circumstances in which one behavior is more likely than another based on stereotype content. When one stereotype dimension is made salient via experimental instructions (Becker & Asbrock, ), or target group comparison (Carlsson, Bjorklund, & Backstrom, ), its corresponding behavioral dimension evidences stronger effects. For example, if warmth is made salient for a HC/LW group or group member, then warmth is associated with greater active harm but no change in passive facilitation.…”

“…For example, if warmth is made salient for a HC/LW group or group member, then warmth is associated with greater active harm but no change in passive facilitation. Further, the effect of warmth salience on active harm was mediated by contempt (Becker & Asbrock, ), one of the emotions proximal to active harm in the BIAS map. Note that although competence salience was associated with increased passive facilitation in the same serious of studies, this effect was not mediated by emotions.…”

The dynamics of warmth and competence judgments, and their outcomes in organizations

“…The competence dimension is secondary because it assesses others' capability to carry out intentions, and therefore predicts passive behaviors: people judged as competent elicit passive facilitation (i.e., obligatory association, convenient cooperation), whereas those judged as lacking competence elicit passive harm (i.e., neglect, ignoring). In short, each warmth-by-competence combination elicits a distinct type of discrimination (Asbrock & Cuddy, 2011;Becker & Asbrock, 2011;Cuddy et al, 2007).…”

“…Discrete emotions also elicit specific behaviors (Becker & Asbrock, 2011;Cuddy et al, 2007). The BIAS map (see Figure 1) connects the four kinds of emotions-corresponding to the four warmth-competence combinations-to predict behaviors.…”

“…People who are institutionalized can also experience active help and passive neglect. Active facilitation is more likely to be directed toward pitied groups when their perceived warmth is salient; passive harm is directed toward pitied groups when their perceived lack of competence is salient (Becker & Asbrock, 2011 examples of groups that have experienced such treatment. As with the pitied groups, the salience of the relevant dimension determines when envied groups are actively harmed versus passively facilitated; when their perceived low warmth is salient, they elicit active harm, but when their perceived high competence is salient, they elicit passive facilitation (Becker & Asbrock, 2011).…”