2023
DOI: 10.1136/tc-2022-057781
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What types of e-liquid products were more likely to offer price promotions?

Abstract: IntroductionThe present study empirically examined the association between price discounts and product attributes of e-liquids sold by online retailers.MethodsWe analysed 14 000 e-liquid products from five major online e-cigarette retailers between April and May 2021 to determine the association between price discounts and product attributes such as nicotine level and form, flavour and vegetable glycerine/propylene glycol ratio. A fixed-effects model was used in the analysis and discounts were calculated in US… Show more

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