What women’s soccer fans want: a Twitter study

Representación de género en la comunicación en Twitter de la Selección Española de Fútbol

“…El fútbol femenino es un deporte con la capacidad de atraer a la audiencia, al menos en Estados Unidos (Coche, 2014). La Copa Mundial Femenina de la FIFA de 2015 celebrada en Canadá y en la que Estados Unidos venció a Japón 5-2 en la final, rompió todos los récords previos de visualización de un partido de fútbol en la televisión de Estados Unidos.…”

“…Ante situaciones como esta, las redes sociales pueden generar nuevas oportunidades al deporte femenino, específicamente al fútbol femenino (Coche, 2014). En lo referente a Twitter, Mundial de Fútbol Femenino de 2015 generó más de 2,8 millones de tuits en las seis horas posteriores a la final (Hayes Sauder y Blaszka, 2018).…”

23 Players, 23 Voices

“…According to Coche (2014), women’s soccer in the United States is a sport with the ability to “attract an audience” (p. 449). During the 1999 World Cup, it “sent the USA into a frenzy” that ultimately drew over 90,000 spectators to the Rose Bowl in Pasadena, CA, to watch the United States win the title over China (Coche, 2014, p. 449). The 1999 World Cup also garnered solid television ratings throughout the tournament on the three national networks providing coverage (Coche, 2014).…”

“…During the 1999 World Cup, it “sent the USA into a frenzy” that ultimately drew over 90,000 spectators to the Rose Bowl in Pasadena, CA, to watch the United States win the title over China (Coche, 2014, p. 449). The 1999 World Cup also garnered solid television ratings throughout the tournament on the three national networks providing coverage (Coche, 2014). During the 2011 World Cup, an average audience of 13.5 million watched the final game between the United States and Japan (which Japan won on penalty kicks), setting a record as ESPN’s largest audience for a soccer match (Fédération Internationale de Football Association [FIFA], 2011).…”

“…Social media may extend new opportunities to women’s sports, specifically women’s soccer (Coche, 2014). According to Amobee Brand Intelligence, there were more than 2.8 million tweets about the USWNT and the World Cup in the six hours after the final game (Harris, 2015).…”