“…In dissimilarity testing, participants focus more on differences than similarities between the target and the standard (Barker and Imhoff, 2021; Mussweiler and Damisch, 2008). A contrast effect is also suggested to occur as a result of more extensive and complex information processing (Dijksterhuis et al, 1998; Kolańczyk and Pawłowska-Fusiara, 2002) or when the participants consciously compare or discriminate between the contextual information and the target variable (Lombardi et al, 1987; Martin et al, 1990; Wedell et al, 2007). What follows is that the outcome of any given task can be manipulated by varying the participants’ awareness of the relationship between context and target.…”