2016
DOI: 10.1386/ajms.5.2.245_1
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When bears feast and bulls run free: Bridging the gap between metaphor theory and core ideals in journalism practice in financial news reporting

Abstract: Research in Cognitive Linguistics, Discourse Analysis and FrameAnalysis has demonstrated that the use of metaphor in news reporting influences and affects how readers understand economic realities and their subsequent behaviours as consumers. However, to what degree are these advances reflected in the policies of financial news reporters and their editors? Analysing a corpus of journalism practices, ideals, principles and ethics declarations of the major and representative financial news media sources, this re… Show more

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“…In fact, over 30 years of research in the area of Cognitive Linguistics and Semantics, Communication and Media Studies have proven how metaphor used in the media is a potent means to shape the perception of phenomena in the minds of news consumers, effecting their attitudes and behaviors. However, news media organizations have not taken these findings into consideration and have provided next to no ethical guidelines or considerations in the use of metaphor to report on financial events, and in particular, the stock market (O'Mara‐Shimek ).…”
Section: Introductionmentioning
confidence: 99%
“…In fact, over 30 years of research in the area of Cognitive Linguistics and Semantics, Communication and Media Studies have proven how metaphor used in the media is a potent means to shape the perception of phenomena in the minds of news consumers, effecting their attitudes and behaviors. However, news media organizations have not taken these findings into consideration and have provided next to no ethical guidelines or considerations in the use of metaphor to report on financial events, and in particular, the stock market (O'Mara‐Shimek ).…”
Section: Introductionmentioning
confidence: 99%