When being wasteful appears better than feeling wasteful

Zultan, Ro'i; Bar-Hillel, Maya; Guy, Nitsan

doi:10.1017/s1930297500001650

Cited by 7 publications

(2 citation statements)

References 19 publications

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“…In contrast, preferences for efficiency highlight decisionmakers' emphasis on resource optimization (Charness & Rabin, 2002;Van Lange et al, 1997) and aversion to waste (Arkes, 1996;Zultan et al, 2010). This perspective aligns with utilitarian theories of distributive justice, which prioritize maximizing total benefits or efficiency over equality (Huang et al, 2020).…”

Section: Allocation Preferences For Equality Versus Efficiency In Hel...mentioning

confidence: 86%

From surviving to thriving: How preferences shift in helping resource allocation.

Wang,

Shen,

Cheng

et al. 2024

Journal of Experimental Psychology: Applied

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The helper’s allocation of helping resources to multiple recipients often involves a trade-off between equality and efficiency. This research examines how the condition of potential recipients (“survival” or “development”) influences the preferences for helping resources allocation in terms of equality and efficiency. Through seven studies, including a field study (Study 6), we discovered that helpers show a higher preference for equality over efficiency when recipients are in a survival situation (i.e., below the survival line) as opposed to in development situation (i.e., above the survival line). This phenomenon is attributed to the different priorities of deontological and utilitarian perspectives in survival and development situations (Studies 3 and 4). Our findings offer insights into the existing research on helping decisions and enhance the understanding of the trade-off between efficiency and equality among helpers.

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Section: Allocation Preferences For Equality Versus Efficiency In Hel...mentioning

confidence: 86%

From surviving to thriving: How preferences shift in helping resource allocation.

Wang,

Shen,

Cheng

et al. 2024

Journal of Experimental Psychology: Applied

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“…Study 4 suggested that emotion may play a role in this phenomenon. A lot of previous research showed that emotions (e.g., anticipated regret and disappointment) play a crucial role in decisionmaking (Baron et al, 2018;Bell, 1982;Kahneman et al, 1993;Lerner et al, 2015;Loewenstein and Prelec, 1993;Sugden, 1982, 1986;Zultan et al, 2010). In Study 4, people anticipated that if they failed in the final step rather than other steps they would feel the most painful.…”

Section: Discussionmentioning

confidence: 98%

The final step effect

Zeng

Yuan²,

Gao³

et al. 2023

Judgm. decis. mak.

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Suppose you need to complete a task of 5 steps, each of which has equal difficulty and pass rate. You somehow have a privilege that can ensure you pass one of the steps, but you need to decide which step to be privileged before you start the task. Which step do you want to privilege? Mathematically speaking, the effect of each step on the final outcome is identical, and so there seems to be no prima facie reason for a preference. Five studies were conducted to explore this issue. In Study 1, participants could place the privilege on any of steps 1–5. Participants were most inclined to privilege step 5. In Study 2, participants needed to pay some money to purchase the privilege for steps 1–5, respectively. Participants would pay most money for step 5. Study 3 directly reminded participants that the probability of success of the whole task is mathematically the same, no matter on which step the privilege is placed, but most of the participants still prefer to privilege the final step. Study 4 supposed that the outcomes of all steps were not announced until all steps were finished, and asked how painful participants would feel if they passed all steps but one. People thought they would feel most painful when they failed at the final step. In Study 5, an implicit association test showed that people associated the first step with easy and the final step with hard. These results demonstrated the phenomenon of the final step effect and suggested that both anticipated painfulness and stereotype may play a role in this phenomenon.

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Conceptualising and measuring consumer perceptions of brand wastefulness

Gain,

Coote,

Bonfrer

2024

J Brand Manag

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Consumers consider the wastefulness of brands and are predisposed to exhibit aversion to those perceived as wasteful. However, there is a lack of consensus on how consumers associate wastefulness with brands and how this impacts downstream consumer brand responses. Integrating conceptualisations in the literature with original consumers’ insights, we conceptualise consumer perceived brand wastefulness (CPBW) as a multidimensional construct comprising perceptions of (1) unnecessary consumption, (2) inefficient utilisation, and (3) tangible waste. A multi-phase scale development process validated a CPBW scale measuring each dimension. The scale distinguished between consumer perceptions of more vs less wasteful brands and demonstrated CPBW as conceptually distinct from perceptions of brands’ environmental friendliness and corporate social responsibility (CSR). CPBW was related to unfavourable consumer brand responses, including a reduced purchase likelihood, lower willingness to pay a price premium, negative self-conscious emotions, and lower perceptions of brand quality and credibility. We discuss the theoretical and managerial implications and directions for future research.

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When being wasteful appears better than feeling wasteful

Cited by 7 publications

References 19 publications

From surviving to thriving: How preferences shift in helping resource allocation.

From surviving to thriving: How preferences shift in helping resource allocation.

The final step effect

Conceptualising and measuring consumer perceptions of brand wastefulness

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