When Brands Become Stans: Netflix, Originals, and Enacting a Fannish Persona on Instagram

Sligh, Casta; Abidin, Crystal

doi:10.1177/15274764221134778

Cited by 4 publications

(3 citation statements)

References 37 publications

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“…As well as reviewing the 200 posts, time was spent reflecting on the biographic explanation and 10 most recent posts of the Instagram account from which each was posted. This provided a sense of what the ‘accounts normatively posted’ (Sligh and Abidin, 2023: 623). Apart from a few of the Instagram accounts, the majority were not explicitly dedicated to professional baking or culinary brands.…”

Section: Methodological Ingredientsmentioning

confidence: 99%

“…A spreadsheet of information was created to collate the date, uniform resource locator (URL), visual details and caption of each post. Following elements of Sligh and Abidin’s (2023) approach to analysing Instagram content, ‘[c]aptions were analyzed for the presence of hashtags, mentions (using the @ sign to “tag” another Instagram user) and emojis’ (p. 624), as well as being interpretively and iteratively analysed to discern key themes.…”

Section: Methodological Ingredientsmentioning

confidence: 99%

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White and gendered aesthetics and attitudes of #pandemicbaking and #quarantinebaking

Sobande

2024

European Journal of Cultural Studies

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Foodwork is a political matter, and baking is no exception. Many messages are associated with the symbolic significance of baking, such as idealised notions of white, middle-class domesticity, femininity and visibility. The rise in home-baking during the COVID-19 pandemic resulted in a surge in social media content, which conveys much about the different meanings ascribed to baking. Relatedly, scholarship on ‘COVID-19 foodwork, race, gender, class and food justice’ highlights that intersecting oppressions are implicated in such matters. Drawing on different lines of research that specify and address structural power relations (e.g. gendered whiteness), I analyse the aesthetics and accompanying attitudes conveyed via Instagram posts about #pandemicbaking and #quarantinebaking. In doing so, I draw and build on critical studies of whiteness and digital food media, and connections between consumerism and COVID-19. This work considers what such online content suggests about the relationship between a ‘feminised, white, aestheticised ethos’ and digital discourse and depictions regarding food, family, domesticity, work and rest. Consequently, this research ponders over whether the labour and framing involved in documenting #pandemicbaking and #quarantinebaking on Instagram reflects a neoliberal form of entrepreneurial ‘freelance feminism’, which is animated by the tension between the ‘frequently polarized figures of “the feminist” and “the housewife”’. I examine the significance of three key themes related to #pandemicbaking and #quarantinebaking: (1) Gendered domestic labour and digital depictions and discourses of motherhood; (2) productivity, pausing and so-called ‘soulfulness’; and (3) domestic minimalism and aesthetics of whiteness. In turn, this article critically reflects on the relationship between mediated constructions of gendered whiteness and baking, while echoing calls for more research that explicitly addresses dynamics between digital whiteness, class, aesthetics, gendered racial capitalism, foodwork, feminism and online content creation.

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Section: Methodological Ingredientsmentioning

confidence: 99%

Section: Methodological Ingredientsmentioning

confidence: 99%

White and gendered aesthetics and attitudes of #pandemicbaking and #quarantinebaking

Sobande

2024

European Journal of Cultural Studies

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“…With the growth of social media and the internet, their roles in shaping cultural consumption and fostering fan communities is more important than ever (Sligh & Abidin, 2023;Baym, 2000;Luo & Li, 2022). Scholars have delved into how fandoms influence social identity formation, facilitate social activism, and impact media product consumption (Gray & Harrington, 2007;Jenkins, 2006;Baym, 2015;Abidin, 2018;Jenkins, Ford, & Green, 2013).…”

Section: Fandomsmentioning

confidence: 99%

The BTS Effect: How K-Pop Fandoms Reshape Sociopolitical Messaging on Twitter

Regla-Vargas,

Alvero,

Kao

2023

Preprint

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K-Pop Boy Group BTS’s tweet in support of #StopAsianHate and #StopAAPIHate was the most retweeted tweet of 2021, spawning a million retweets and 2.4 million likes. Using an original dataset of 2.5 million tweets, we utilize Structural Topic Modeling and Word-Shift Graphs to examine how the quantity and content of tweets changed from before to after BTS’s tweet in March 2021. Our original dataset of tweets includes a sample of tweets from the week prior to the Atlanta murders that prompted BTS’s tweet to the week after BTS’s tweet. Following BTS’ tweet, we found a 21% increase in tweets containing the #StopAAPI and #StopAsianHate hashtags. Beyond the hashtags, we also found that the content of the tweets shifted from more passive, descriptive language to action-oriented language. Specific words that were used more frequently included "stand", "BTS", and "discrimination." Similarly, we found that topics about "Standing against Asian hate", "BTS ARMY against Asian hate", and "Stop Asian hate" became more prevalent. Finally, the tweets shifted from the local (LA, Atlanta, US) to the global (“world” and “worldwide”). Combined, these results highlight the influential role of cultural icons in amplifying social messages and carry significant implications for understanding the evolving nature of collective mobilization in the digital era.

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