When do consumers buy the company? Perceptions of interactivity in company-consumer interactions on social networking sites

Vendemia, Megan A.

doi:10.1016/j.chb.2017.01.046

Cited by 47 publications

(28 citation statements)

References 47 publications

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“…It can dictate user attention, ability to recall information and exposure time however, its impact is non-linear (Xu & Sundar, 2016). From the media richness discussion by (Joseph & Janet, 1991) it was shown to be widely open to interpretation with perceived interactivity, a psychological construct of perceived self and external system efficacy (Vendemia, 2017) to have notable significance. In professional settings interactivity may share similarities with the voice effect (Roberts, Lowry, & Sweeney, 2006), people want to contribute or "be heard" even if it has not impact.…”

Section: Social Presence and Mediated Communicationmentioning

confidence: 99%

Communication and trust: rethinking the way construction industry professionals and software vendors utilise computer communication mediums

Oliver

2019

Vis. in Eng.

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Contemporary communication mediums in isolation have reached a technological plateau, proximal communication is no longer limited by spatial or technological constraints. However, integration of communication mediums and their application in pedagogy do not appear to receive the attention they deserve outwith marketing and social psychology research. This is to the determinant of AEC industries where the forefront of proximal communication extends to video conferencing and high latency sharing of open standard models. Underutilisation is not just a missed opportunity; it is the source of many cascading conflicts, trust issues and delivery failures in in AEC projects. Although effective communication will not resolve all problems, those associated with its absence are unnecessarily endemic. Through discussion of the antecedents of trust and the social presence principles that underpin effective communication, this paper proposes the next disruptive innovation in industry should be a paradigm shift in its approach to communication.

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Section: Social Presence and Mediated Communicationmentioning

confidence: 99%

Communication and trust: rethinking the way construction industry professionals and software vendors utilise computer communication mediums

Oliver

2019

Vis. in Eng.

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“…Several studies have found a significant positive relationship between perceived interactivity and outcome variables such as attitude and behaviour (Hudson et al, 2016;Vendemia, 2017). Interactive features of social networks that engage mobile and web-based technologies allow participants to create highly interactive platforms where individuals and communities share, co-create, discuss, and modify user-generated content (Ariel & Avidar, 2015).…”

Section: Social Media and Marketingmentioning

confidence: 99%

“…The focus group approach was prepared on the basis of reviewed literature (e.g. Alalwan et al, 2017;Juraskova, Jurikova, & Kocourek, 2015;Rutter, Roper, & Lettice, 2016;Vendemia, 2017). The following questions were developed by the research team for the focus groups:…”

Section: Qualitative Phasementioning

confidence: 99%

Facebook and Public Relations in Higher Education

2019

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Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their target groups. The purpose of this study is to explore the use of the most popular social network Facebook by selected faculties in the Czech Republic and Slovakia and to provide a set of practical benchmarks on successful communication with public. To answer presented research questions, a convergent parallel mixed-methods research design was used. Firstly, a focus group investigation was put forward to clarify what communication channels are generally used by applicants and students when searching and sharing information about faculties. Secondly, a quantitative data analysis, based on data mining using tools such as Power BI and Netvizz, was presented. Data for year 2017 obtained from sixteen Facebook profiles of selected faculties were used. The findings provide evidence on the use of Facebook by an institution – customer communication by the faculties. Furthermore, they reveal that different message features generated different customer behaviour. The study contributes to a better understanding of marketing-related activities on social media in higher education.

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“…First, research on the conceptual research has primarily focus on the patterns (e.g., idea generation and selection in new product development, company-customer interactions) of customer involvement and characteristics of innovators [9] [10]. Perceptions of company responsiveness and personalization based on existing consumer interactions affect how participants rate the company, the quality of their own potential company interactions, and their likelihood of purchasing products form the company [11].…”

Section: A Customer Co-creation Theorymentioning

confidence: 99%

When Being Surprised Increases Consumer Co-Promotion in Social Media?

Jia¹

2018

Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)

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Co-creation during the innovation process has become an evolving research field which has seen a great deal of attention from both academics and practitioner. Although innovation literature is rife with the suggestions to leveraging social network to collaborate with consumers in new product development, extent literature does not offer much guidance to engage consumers in online co-commercialization phase. Since consumers tend to believe more in other consumers, engaging consumers in online endorsing might be particularly fruitful in helping to foster acceptance. In this article, the authors consider the nexus of social media and consumer online co-promotion behavior by examining how surprise intensity and task structure affect consumer endorsing content generation in social media. The results show that surprise intensity helps to foster copromotion willingness. Task intensity weaken the positive effect of surprise intensity on co-promotion intention. Regarding social network type, it didn't moderate the effect of surprise intensity on co-promotion willingness. The findings shed light on consumer co-commercialization, a potentially important new agenda of cocreation in innovation process. This study contributes to cocreation and engagement marketing literature. At the same time, managers obtain recommendations for leveraging surprise intensity and task structure to enhance the success of copromotion engagement initiatives.

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When do consumers buy the company? Perceptions of interactivity in company-consumer interactions on social networking sites

Cited by 47 publications

References 47 publications

Communication and trust: rethinking the way construction industry professionals and software vendors utilise computer communication mediums

Communication and trust: rethinking the way construction industry professionals and software vendors utilise computer communication mediums

Facebook and Public Relations in Higher Education

When Being Surprised Increases Consumer Co-Promotion in Social Media?

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