“…For instance, in an unfavourable or challenging institutional context, informal ties with family and relatives abroad, and with employees with international experience, serve as a source of information, and a means of accessing technical advice and business opportunities to facilitate entry into new markets and stimulate internationalisation (Marinova and Marinov, 2017; Omokaro‐Romanus et al , 2018; Morais and Ferreira, 2020). Put differently, it is recognised that with a well-regulated collaborative social network relationship, firms are able to acquire relevant market information, valuable resources and business support advice about the foreign market which they leverage to identify market opportunities, expand to new markets and increase their degree of international operations (Alcaraz and Salamanca, 2022; Kryeziu et al , 2021; Santhosh, 2020). Thus, a highly built network relationship aids exporting entrepreneurs in gaining access to differentiated knowledge and distinctive resources which significantly increase market opportunities and competitive advantage and positively accelerate the pace, scope and degree of internationalisation (Barcelos et al , 2022; Santhosh, 2020).…”