When does it pay to be green? The strategic benefits of adoption speed
Hung‐Chung Su,
Wayne Fu,
Kevin Linderman
Abstract:Does the speed of adopting environmental practices impact financial benefits? The strategy literature discusses the contingencies under which firms can gain an early‐mover advantage or a late‐mover advantage. This research examines the effect of adoption speed on two types of environmental practices: environmental innovation practices (EIP) and environmental management practices (EMP). The results show that early adoption of EIP increases competitive advantage when firms face intense competition. In comparison… Show more
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