“…This framework enables us to reinterpret the outwardoriented social legacy as a network of meanings that is transmitted to different stakeholders through leveraging historical narratives, that is, stories about the past (Suddaby et al, 2010(Suddaby et al, , 2023, around the family, and/or the family business (Coraiola et al, 2015;Foster et al, 2017). While current research has covered the particular role of family firms vis-à-vis the local community (Randolph et al, 2022;Reay et al, 2015), stakeholder groups (Cennamo et al, 2012), and the broader social context (De Massis et al, 2016), it does not explain the rhetorical mechanisms through which family firms communicate an outward-oriented social family legacy. Thus, we ask the following research question: How do family firms engage in rhetorical history to transfer their social family legacy outward?…”