This study explores the use of artificial intelligence (AI) in recruitment and selection (RS) within the context of Human Resource Management (HRM). Contrast to past studies, this study makes a valuable theoretical contribution of a conceptual model to understand the effective use of AI in recruitment & selection processes by investigating the underexplored impact of the recruitment phase and the critical perspective of recruitment professionals. In so doing it builds on and extends technology adoption theory within the information systems by integrating HRM literature. The findings of this qualitative study indicate that AI is suitable for use in specific recruitment phases such as sourcing, pre-screening/pre-selection, and candidate engagement. However, there is a reluctance to use AI in the recruitment pre-planning and interview stages. It contributes valuable insights to inform HRM practitioners and organizations seeking to integrate AI into their recruitment processes.