When ignorance is bliss: The role of curiosity in online games adoption

Dahabiyeh, Laila; Najjar, Mohammad Said; Agrawal, Deepti

doi:10.1016/j.entcom.2020.100398

Cited by 20 publications

(22 citation statements)

References 79 publications

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“…Consumers behave alike regardless of different age groups, gender, and education level. The results are similar to recent studies ( Dahabiyeh et al, 2021 ).…”

Section: Discussionsupporting

confidence: 93%

Does Health Consciousness Matter to Adopt New Technology? An Integrated Model of UTAUT2 With SEM-fsQCA Approach

et al. 2022

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Every emerging technology has its pros and cons; health-conscious users pay more importance to healthy and environment-friendly technologies. Based on the UTAUT2 model, we proposed a comprehensive novel model to study the factors influencing consumers’ decision-making to adopt the technology. Compared to prior studies that focused on linear models to investigate consumers’ technology adoption intentions and use behavior. This study used a Structural Equation Modeling-fuzzy set qualitative comparative analysis (SEM-fsQCA) approach to account for the complexity of customers’ decision-making processes in adopting new technology. We collected valid responses from 830 consumers, analyzed them, and evaluated them using a deep learning SEM-fsQCA technique to capture symmetric and asymmetric relations between variables. We have extensively incorporated a health-consciousness attitude as a predictor and mediator to understand better the decision-making toward technology adoption, specifically 5G technology. All the factors tested in our model are statistically significant except the economic factors. Health-consciousness attitude (HCA) and behavioral intention (BI) found significant predictors and valid mediators in the process of 5G technology adoption. FsQCA provided six configurations to achieve high 5G adoption. The findings have significant practical ramifications for telecom corporations, advertisers, government officials, and key policymakers. Additionally, the study added substantial theoretical literature to technology adoption, particularly the adoption of 5G technology.

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“…Consumers behave alike regardless of different age groups, gender, and education level. The results are similar to recent studies ( Dahabiyeh et al, 2021 ).…”

Section: Discussionsupporting

confidence: 93%

Does Health Consciousness Matter to Adopt New Technology? An Integrated Model of UTAUT2 With SEM-fsQCA Approach

et al. 2022

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“…In simple words, it refers to the state of human desire where they search for the unknown and try to find the hidden and unexplored things that fascinate them. According to recent research, curiosity fuels our activities, and our lack of knowledge about these factors contributes significantly to our want to learn more (Dahabiyeh et al, 2021). According to another research, "mystery" also plays a role in people's desire to learn and their feeling of engagement in doing so (Hill et al, 2016).…”

Section: Curiositymentioning

confidence: 99%

“…According to another research, "mystery" also plays a role in people's desire to learn and their feeling of engagement in doing so (Hill et al, 2016). It has also been shown that Curiosity plays an important role in shaping our behavioural intentions (Dahabiyeh et al, 2021). Researchers have also revealed that Curiosity significantly invokes consumers to adopt 5G technology (Mustafa and Wen, 2022).…”

Section: Curiositymentioning

confidence: 99%

How a Successful Implementation and Sustainable Growth of e-Commerce can be Achieved in Developing Countries; a Pathway Towards Green Economy

Mustafa

Hao

Qiao

et al. 2022

Front. Environ. Sci.

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Apart from the goal of the digital world and other benefits of e-commerce, it becomes the need of time during this COVID-19 pandemic. Successful implementation and sustainable growth of e-commerce in developing countries is a challenge. The goal of the digital world without the implementation and sustainable growth of e-commerce in developing countries is incomplete. Based on UTAUT theory, we have developed an integrated model to study the developing countries’ consumers’ adoption intentions towards e-commerce. We collected a valid useable sample of 796 respondents from a developing country, applied the SEM-ANN two-step hybrid approach to testing the proposed hypothesis, and ranked the antecedents according to their importance. Results revealed that Trust in e-commerce, Perceived risk of using e-commerce, Ease of use in e-commerce, Curiosity about e-commerce, Facilitating Conditions, and Awareness of e-commerce benefits influence the adoption intentions of developing countries’ consumers. Sensitivity analysis results revealed that Ease of use in e-commerce platforms and awareness of e-commerce benefits are the two most crucial factors behind the adoption intentions in developing countries. The study’s findings help authorities adopt sustainable e-commerce, multinational companies effectively market their goods online, and academics better understand how inhabitants of developing nations perceive e-commerce.

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“…Furthermore 10 , suggested adding environmental awareness to the technology adoption model to study 5G adoption and use. Dahabiyeh, et al 11 Recommended studying the effect of curiosity on technology adoption and use. Undoubtedly, intrinsic, economic, psychological, and social factors influence consumers to adopt a new product or technology.…”

Section: Introductionmentioning

confidence: 99%

“…Many studies have identified several important factors that influence consumers' adoption decisions. "Curiosity" is an essential psychological factor and is significant in human decision-making 2 , 11 , 12 . So is "environmental awareness" a significant indicator behind human decision-making 2 , 10 , 13 , 14 .…”

Section: Introductionmentioning

confidence: 99%

An integrated model of UTAUT2 to understand consumers' 5G technology acceptance using SEM-ANN approach

Mustafa

Zhang

Anwar

et al. 2022

Sci Rep

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It has been a decade since the first extensive study on the internet's adoption and use was conducted. Circumstances have changed in the last decade internet has become an essential need for every human being. Socio-psychological, economic, and personal factors play a significant role in shaping human behaviour. But their role in shaping consumer behaviour toward 5G is still unexplored. In order to determine the impact of socio-psychological elements on 5G technology adoption intention, the study integrated curiosity, perceived value, functional value, and environmental awareness into UTAUT2 and analyzed how they interact. Instead of relying on linear models, this study employed a dual-stage SEM-ANN approach because customers' decision-making process to adopt new technology is complex. Valid responses from 840 respondents were collected, investigated, and ranked using the deep learning ANN approach. All predictors were found statistically significant except social influence. ANN sensitivity analysis revealed that newly integrated predictors (environmental awareness, curiosity) are surprisingly the most important predictors, followed by facilitating conditions and perceived satisfaction. SEM-ANN hybrid two-step deep learning approach explained 83.6% variance higher than the baseline model (UTAUT2). The study improved UTAUT2 by adding new variables and expanding its canvas to predict user technology adoption. This will show how consumers react to 5G services and help telecoms grow into new markets.

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When ignorance is bliss: The role of curiosity in online games adoption

Cited by 20 publications

References 79 publications

Does Health Consciousness Matter to Adopt New Technology? An Integrated Model of UTAUT2 With SEM-fsQCA Approach

Does Health Consciousness Matter to Adopt New Technology? An Integrated Model of UTAUT2 With SEM-fsQCA Approach

How a Successful Implementation and Sustainable Growth of e-Commerce can be Achieved in Developing Countries; a Pathway Towards Green Economy

An integrated model of UTAUT2 to understand consumers' 5G technology acceptance using SEM-ANN approach

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