When the original is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Korea

Hennigs, Nadine; Wiedmann, Klaus–Peter; Klarmann, Christiane; Behrens, Stefan; Jung, Jaehee; Hwang, Choon Sup

doi:10.1504/lrj.2015.069803

Cited by 18 publications

(22 citation statements)

References 45 publications

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“…Counterfeiting refers to the unauthorized production of goods that are normally protected by trademarks, copyrights, or patents (Hennigs et al, 2015;Shultz & Saporito, 1996). Counterfeiting could be either deceptive or nondeceptive (Eisend et al, 2017;Randhawa, Calantone, & Voorhees, 2015).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…In recent years, there has been increased demand for counterfeit goods (Amaral & Loken, 2016;Teah, Phau, & Huang, 2015), suggesting that the efforts made by different governments and luxury brand manufacturers to curb counterfeit activities appear to be having minimal effect on consumers (Hennigs et al, 2015;Wilcox, Kim & Sen, 2009).…”

Section: Introductionmentioning

confidence: 99%

“…The supply-side perspective also includes important issues, such as the sources of counterfeits, trade in such merchandise, its growth and strategies to combat them (Berman, 2008;Shultz & Saporito, 1996). Consumer demand for such products is one of the major reasons for the existence of counterfeits and a subsequent increasing body of research has been undertaken by academics in this arena (Gentry et al, 2006;Hennigs et al, 2015).…”

mentioning

confidence: 99%

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Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market

Malik

Merunka

Akram

et al. 2020

Psychology and Marketing

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The study draws on a sample of over 350 consumers from 10 department stores in an emerging market where counterfeit products are available in abundance and there is a huge demand for such goods. The findings reveal that interdependent and independent self traits significantly affect individual characteristics, that is, susceptibility to normative influence, readiness to take social risk, and status acquisition (SA), which in turn influences counterfeit purchase intention. It was discovered that such individual characteristics play a mediating effect on the self‐concept—purchase intention relationship and that high degrees of interdependent self traits positively affect consumers' purchase intention. The study adds to the theory of reasoned action (TRA) by incorporating SA variables into the TRA framework and discovers their significant influence on purchase intention. Some novel insights surrounding counterfeit consumption in an emerging economy context are presented and several implications are extracted to help practitioners appeal to such individual characteristics for combating counterfeit consumption.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

mentioning

confidence: 99%

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Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market

Malik

Merunka

Akram

et al. 2020

Psychology and Marketing

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“…The motivation for exploring this topic and this specific problem arose from examining new trends in the luxury goods markets, which might even threaten traditional corporate strategies. An overview of relevant scientific and expert literature and other sources was conducted, and it was found that scholastic literature mainly focuses on assessing the psychological aspects of consumer's desires for luxury goods for displays of wealth, status and prestige (Han et al, 2010;Hennigs et al, 2015;Hennigs et al, 2016). Many different characteristics of luxury goods have been assessed (Kasztalska, 2017;Tekin et al, 2016;Fuerst and Shimizu, 2016;Hennigs et al, 2015;Hennigs et al, 2016), as well as luxury purchasing motivations (Han et al, 2010;Caserta, 2008;Yang and Mattila, 2017) and influencing factors on consumer buying behaviour of luxury goods (Nwankwo et al, 2014;Ramya and Mohamed, 2016;Singh et al, 2014;Tekin et al, 2016;Thangasamy and Patikar, 2014), all of which play a major part in affecting and forming consumer behaviour in buying luxury goods.…”

Section: Introductionmentioning

confidence: 99%

Consumer behaviour factors and contemporary trends on the luxury goods market

Pajić¹

2019

Notitia

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Regardless of the economic crisis all over the world, the market of luxury goods thrives continuously. The research aims to provide an extensive overview of the theoretical background of this occurrence and contemporary trends, analyse the consumer behaviour factors in buying luxury goods and the effect of online shopping as a form of digitalisation on the sales of luxury goods, with particular emphasis upon the sale of luxury handbags. The methods were consisted of an overview of relevant scientific and expert literature, reports of market experts for the luxury goods markets and official statistic databases. Research resulted in detecting digitalisation as the biggest change and trend of luxury industry. Online sales and revenues of luxury goods’ continuous growth indicates that digitalisation and its tools such as online shopping are an important consumer behaviour factor, affecting the sales of luxury goods, including luxury handbags, to a significant extent.

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“…Since the issue had become crucial, the academic studies (Eisend & Schuchert-Guler, 2006;Albers-Miller, 1999;Wiedmann et al, 2007;Ang et al, 2001;Bloch et al, 1993;Fernandes, 2013;Tom et al, 1998;Gentry et al, 2006;Wee et al, 1995;Yoo & Lee, 2009;Penz & Stottinger, 2005;Engizek & Sekerkaya, 2015a;Hennigs et al, 2015) focused on the demand side of the counterfeiting of luxury brands.…”

mentioning

confidence: 99%

Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands

Kalyoncuoğlu¹,

Şahin²

2017

IJMS

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The use of counterfeits of luxury brands has become a phenomenon in Turkey in recent years since they are the most significant facilitator for consumers to reach luxury consuming products. Limited number of studies in the literature shows that consumers prefer counterfeits of luxury brands for a variety of reasons. Within this study, it is believed that perceived value of products in consumers' minds and consumers' materialistic tendencies demonstrating the worth attached to physical assets could have an impact on their purchase intention of counterfeits of luxury brands. Within this framework, this study aims to identify the effect of perceived value on consumer purchase intention of counterfeits of luxury brands and the moderating role of materialism in this effect. Data of the study are being collected through face-to-face survey method with university students who have bought and used counterfeit products before. Exploratory Factor Analysis is carried out for construct validity and reliability of the research model, and relationships between variables are measured with Hierarchical Regression Analysis to test the model. The result expected to be reached based on the findings of the study is to be able to present whether the relationship between consumers' perceived value of counterfeit products and their purchase intention of counterfeits of luxury brands are dependent on consumers' materialistic tendencies. Therefore, it is envisaged that consumers who have high materialistic tendencies will show more purchase intention of counterfeits of luxury brands compared to consumers having low materialistic tendencies when they perceive high value for counterfeit products. However, it was found that materialism did not have any moderating role in the effect of perceived value of counterfeit products on purchase intention of counterfeits of luxury brands.

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When the original is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Korea

Cited by 18 publications

References 45 publications

Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market

Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market

Consumer behaviour factors and contemporary trends on the luxury goods market

Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands

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