2021
DOI: 10.1007/s12208-021-00320-4
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When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes 

Abstract: This research explores the extent to which campaign factors may influence the success of donation-based crowdfunding (DCF) promoted online with social purposes. Factors that may explain the success of online fundraising campaigns for social causes are firstly identified from previous literature and linked to DCF campaigns through a set of hypotheses: disclosure, imagery, updating, and spreadability. Following, their explanatory capacity is measured through quantitative analysis (logistic regression) based on 3… Show more

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Cited by 9 publications
(4 citation statements)
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“…, 2022), while funds raised (the total amount committed at the end of the project) are used as proxies for fundraising success (Avery, 2012). Through empirical studies, Salado-Andres et al . (2021) find that the success of donation crowdfunding is significantly correlated with project update progress and dissemination.…”
Section: Literature Reviewmentioning
confidence: 99%
See 1 more Smart Citation
“…, 2022), while funds raised (the total amount committed at the end of the project) are used as proxies for fundraising success (Avery, 2012). Through empirical studies, Salado-Andres et al . (2021) find that the success of donation crowdfunding is significantly correlated with project update progress and dissemination.…”
Section: Literature Reviewmentioning
confidence: 99%
“…the number of times a donation crowdfunding activity was shared) as a mediating variable affecting fundraising ability. Based on the empirical research of Salido and Andres (2021) our study innovatively uses the update frequency and reading volume of crowdfunding activities as representatives of activity transparency. We built a model for fundraising success and proposed that activity transparency impacts fundraising through its moderating effect on social interaction, analyzing the path and connections related to society’s fundraising ability for donation crowdfunding.…”
Section: Research Conclusion and Implicationsmentioning
confidence: 99%
“…The emergence of digital platforms as a means of collecting zakat should prompt conventional ZIS organizations to start using new technologies (Salido-Andres et al, 2021;Zhou & Ye, 2021). Smartphones have altered the pattern of human activity, affecting how a person does business (Choi et al, 2020;Franque et al, 2021;Patil et al, 2020;Shankar & Datta, 2018;Y.…”
Section: Introductionmentioning
confidence: 99%
“…Technology disruption arose from the establishment of new social enterprises that initially lacked significant social capital relative to older institutions (Salido-Andres et al, 2021). In the zakat collection process, digitalbased social entrepreneurs have assumed the function of Zakat, Infaq, and Shodaqoh institutions (Hudaifah et al, 2022).…”
Section: Introductionmentioning
confidence: 99%