2022
DOI: 10.3389/fpubh.2022.989264
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When to become an electronic business venture after the COVID-19 pandemic? The role of strategic orientation and perceived environmental turbulence in determining online market entry timing

Abstract: After the COVID-19 epidemic, a growing number of commercial entities have decided to enter the online platform and operated as an electronic business venture. However, the timing of entering the online market is a strategically important issue. On the basis of social capital theory and resource-based view, this study attempts to understand the different impacts of two strategic orientations (i.e., Guanxi orientation and entrepreneurial orientation) and perceived environmental turbulence (i.e., market turbulenc… Show more

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Cited by 3 publications
(3 citation statements)
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“…Based on coopetition theory, H1 posits that coopetition benefits growth performance in digital healthcare ventures. It suggests that for sustained growth, such ventures should foster coopetitive relationships with multiple stakeholders within the value network ( 83 ). Ritala ( 18 ) argued that competitors often share a similar common logic and have sufficiently similar resources, leading to increased relative absorptive capacity and value creation in certain contexts.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Based on coopetition theory, H1 posits that coopetition benefits growth performance in digital healthcare ventures. It suggests that for sustained growth, such ventures should foster coopetitive relationships with multiple stakeholders within the value network ( 83 ). Ritala ( 18 ) argued that competitors often share a similar common logic and have sufficiently similar resources, leading to increased relative absorptive capacity and value creation in certain contexts.…”
Section: Discussionmentioning
confidence: 99%
“…Thus, in a business landscape where digital technologies intricately intertwine with healthcare services, the cultivation of exploration and exploitation capabilities becomes vital for their survival and success ( 82 ). In this context, environmental uncertainty refers to the rapidity and intensity of technological and market changes within an industry ( 36 , 58 , 83 ). While existing research has extensively explored the impact of environmental uncertainty on firm performance and innovative development in traditional contexts, there remain disagreements in the literature ( 33 35 , 37 ).…”
Section: Theoretical Background and Hypothesesmentioning
confidence: 99%
“…In this view, ET creates opportunities for organizations to leverage BDMCs to identify and respond to emerging environmental trends and challenges, ultimately driving green innovation. Conversely, other scholars indicate the uncertainty and risk that ET brings to the ability of enterprises to function effectively [21]. High levels of ET can create a volatile and unpredictable business landscape, thereby complicating the planning and execution of long-term strategies for organizations.…”
Section: Introductionmentioning
confidence: 99%