Perception has a hidden importance in our society. It is what drives us to buy that name brand product, move to a certain area of town, or even select a university to call home. The U.S. News & World Report even uses it for rankings, but in today's growing, diverse environment, perception is constantly changing; it is often developed from an individual's experiences and their surrounding environment. It itself is a form of bias. Therefore, it is important to collect, track how it changes, and understand the perception of incoming and current engineering students to ensure engineering colleges around the United States provide the right message to prospective students and industry partners. It also helps colleges evaluate the effectiveness of their recruitment publications and events. This is why in 2012 the University of Arkansas started a three phase, six stage longitudinal study on engineering perception. This paper will analyze the results from phase one, stage one of the longitudinal study with regards to industrial engineering. It will 1) briefly introduce the longitudinal study, 2) discuss the phase one, stage one online survey administered to first year engineering students at the University of Arkansas, and 3) examine the survey results for those students interested in industrial engineering to help provide insight on why students are interested in industrial engineering, the strength of current and future job opportunities, and how first year engineering students interested in industrial engineering perceive industrial engineering.