Purpose: This chapter provides an overview of the specific legal, ethical, and privacy issues that can arise when conducting research using Twitter data.
Approach:We review existing literature to inform those whom may be undertaking social media research. We also present a number of industry and academic case studies in order to highlight the challenges that may arise in research projects using social media data. Finally, the chapter provides an overview of the process that was followed to gain ethics approval for a PhD project using Twitter as a primary source of data.Practical Implications: By outlining a number of Twitter-specific research case studies the chapter is a valuable resource to those considering the ethical implications of their own research projects utilizing social media data. Moreover, the chapter outlines existing work looking at the ethical practicalities of social media data, and relates their applicability to researching Twitter.Value: This chapter is a potentially useful resource to those conducting social media research, or those who wish to gain an understanding of the specific legal, ethical, and privacy issues that can face social media researchers.