Global wildlife trade involves a diverse array of species. Although sustainable trade underpins livelihoods for communities worldwide, unsustainable trade, whether legal or illegal, threatens thousands of species and can lead to extinctions. From plants and fungi to fish, amphibians, mammals, invertebrates, and reptiles, a diverse array of species across taxa are affected by trade. Attention to wildlife trade has increased in recent years, but its focus has largely remained on a narrow range of high‐profile species, with taxa deemed less charismatic frequently overlooked, despite some having significant trade volumes and levels of threat to wild populations. These biases can hamper effective policy interventions, reduce awareness of wider threats from trade, and prevent conservation efforts from focusing on the most pressing issues. It is important to broaden the scope of research and policy discussions and create a more inclusive approach to trade management. The diversity of approaches to wildlife trade can be improved by expanding monitoring of trade to a wider variety of taxa; collecting fundamental ecological data to underpin assessments of trade sustainability; improving and codesigning conservation interventions with key stakeholders and trade actors; and developing appropriate strategies for managing the supply, trade, and demand in diverse wildlife products to ensure species and livelihoods are protected.