“…Recent studies have therefore suggested that engaging in business model innovation (BMI), which, according to the dominant view in the innovation management literature, 1 involves making fundamental changes to one or more of the key elements of the firm's existing business model, can be for SMEs an important strategic response to address severe crises like COVID-19 as it can create new competitive advantages for the firm (Breier et al, 2021;Ghinoi & Di Toma, 2022;Ireland, Covin, & Kuratko, 2009;Kraus et al, 2020;Menter, Göcke, Zeeb, & Clauss, 2023). However, BMI is a highly challenging and uncertain strategic undertaking, and empirical knowledge on its emergence, especially during crises, remains sparse as the field is still evolving and mainly studied qualitatively (Andersen, Aagaard, & Magnusson, 2022;Zhang, Antonialli, Bonnardel, & Bareille, 2023).…”