The current crisis makes leadership more visible and allows us to reflect on how leadership is conceived. In this essay, we consider how leadership has been represented during the first months of the COVID-19 pandemic in articles published in the business and general press. We show that, while images of heroic leadership are prevalent in this popular discoursereminding us vividly of the romance of leadershipother elements, such as references to plural and decentred forms of leadership can be seen as also coexisting in this discourse, while not necessarily being explicitly acknowledged. Opting for a plural, relational and processual conception of leadership allows us to reveal these under-recognized elements. This leads us to propose that these elements are not specific to leadership in times of crises, but are always constitutive of leading in practice. We conclude by arguing that renewing understandings of leadership may require that we acknowledge simultaneously the inevitable presence of romance(s) in how we approach this phenomenon as well as its collective and relational accomplishment. Referring, in turn, to the central phenomenon as leading rather than as leadership may help us reach beyond the seductiveness of the romance(s) of leadership to capture its inherent relationality.
MAD statementOur exploration of business press articles published early on during the COVID-19 crisis reveals that the traditional heroic model of leadership is still dominant. Yet, we also see signs of plural and decentred conceptions of leadership emerging between the lines. We suggest that changing the way we think and talk about leadership to refer more to the activity of leading may help counterbalance the romance(s) of the heroic leader. Without dismissing the need for figureheads who can help us make sense of difficult situations, we also need to acknowledge that what is done, in leadership, is always collectively done.