Humanistic Marketing 2014
DOI: 10.1057/9781137353290_2
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Where Marketing Causes Trouble

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Cited by 4 publications
(1 citation statement)
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“…Priya demonstrates critical thinking grounded in a moral framework, which eschews a distant, ‘dehumanizing’ (Stoeckl and Luedicke, 2014: 21) view of businesses’ actions, based solely on profitability. Her use of the expression ‘the elephant in the room’ shows that she now perceives the rhetoric of marketing as being dangerously blind to what should be obvious dangers.…”
Section: Students’ Experiences Of a Care-ethical Approach To Learningmentioning
confidence: 99%
“…Priya demonstrates critical thinking grounded in a moral framework, which eschews a distant, ‘dehumanizing’ (Stoeckl and Luedicke, 2014: 21) view of businesses’ actions, based solely on profitability. Her use of the expression ‘the elephant in the room’ shows that she now perceives the rhetoric of marketing as being dangerously blind to what should be obvious dangers.…”
Section: Students’ Experiences Of a Care-ethical Approach To Learningmentioning
confidence: 99%