“…Instead, local collaboration around a shared strategy may be important in helping to provide a 'greater sense of purpose and direction' and for local actors to 'know what grants to go for, rather than being driven by random funding opportunities' (Daniels et al, 2007, pxxii;Luther and Flora, 2000, p8). In the context of austerity and with less funding available, local contestation between individual towns may increase (Broughton et al, 2013), but such competition within an area can be wasteful, with 'each [town] seeking to attract the interest of developers, investors and occupiers' rather than working together to address common challenges (Healey, 1995, p225;Markey et al, 2012;Bentley and Pugalis, 2013).…”