“…Recent analyses of 2001 British census data by Phillips (2007) and Hoggart (2007), for example, reveal major social differences within rural locations which would be masked by our local authority level of analysis. At the same time, however, there is a long history of academics using local authorities (Wong, 2001), along with cities (Findlay et al, 1988;Rogerson et al, 1989), for the purpose of studying`public' based QOL conditions and, in this sense, our study provides a fairly broad-based view of its`telescopic' social mosaic (Smith, 2007). In addition, our chosen unit of analysis is especially fitting in the current policy context given that local authorities are the leading partners in sustainable community strategy formation and even have scope to create cross-boundary local area agreements to coordinate initiatives beyond their own jurisdictions (CLG, 2006).…”