Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

Merle, Aurélie; Sénécal, Sylvain; St-Onge, Anik

doi:10.2753/jec1086-4415160302

Cited by 139 publications

(148 citation statements)

References 59 publications

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“…Lack of experiential information [46] and physical interaction with the product [55] is one of the main barriers to buying fashion online. Because fashion clothing requires a multisensory input [12], it has been proved that this lack of direct experience may lead to less consumer enjoyment in the shopping process and a greater perception of risk [46].…”

Section: The Online Experiencementioning

confidence: 99%

“…Because fashion clothing requires a multisensory input [12], it has been proved that this lack of direct experience may lead to less consumer enjoyment in the shopping process and a greater perception of risk [46]. However, thanks to innovations in digital technologies, this multisensory input can now be translated to the online environment in a number of ways.…”

Section: The Online Experiencementioning

confidence: 99%

“…Consequently, technology is blurring the boundaries between the in-store and online shopping experiences, assisting consumers to evaluate fashion online [46] and creating an exciting and interactive online experience [66]. There are different levels of interactivity, from image enlargement and mixand-match technology to more advanced image interactive technologies such as virtual fitting rooms [40].…”

Section: The Online Experiencementioning

confidence: 99%

See 2 more Smart Citations

Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

Blázquez

2014

International Journal of Electronic Commerce

357

226

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Section: The Online Experiencementioning

confidence: 99%

Section: The Online Experiencementioning

confidence: 99%

Section: The Online Experiencementioning

confidence: 99%

See 1 more Smart Citation

Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

Blázquez

2014

International Journal of Electronic Commerce

357

226

View full text Add to dashboard Cite

“…Using this method, the real and digital expectations of the garment can be compared and consumer loyalty can also be identified through post-use evaluation. Shim and Lee (2011) and Merle et al (2012) indicated that avatars could increase entertainment, perceived value, and satisfaction. These research studies discuss the hedonic benefits associated with experiencing 3D products.…”

Section: Digital Fashion Consumer Behaviour Literaturementioning

confidence: 99%

Enabling the digital fashion consumer through fit and sizing technology

Miell

Gill

Vazquez

2017

Journal of Global Fashion Marketing

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Online fashion retailing is a major growth area. Innovative online fit and sizing technologies that facilitate purchase continue to develop and launch, however, problems associated with digital expectations of fit and size in consumer decision-making, remain unresolved. This research focuses on 20 prominent fit and size technologies from a sample of 30, and uses content analysis to examine website design and operation. Content analysis combined with an extended literature review enables the linking of academic theory and practice. The research provides discussion for best-practice utilisation of fit and sizing technology through the Omni-fit model, which accounts for the combination of technological approaches, and the emerging influence of augmented and virtual reality fashion technology. The results include the need for improvements to 3D visualisation, user experience, and online customer relationship management of existing websites, aligned with Omni-channel retailing practice.

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“…Among those that do, Luh, Wang, Chang, J., Chang, S., and Chu [55] detail MC for children's shoe design enabled by AR. Merle, Senecal, and St.-Onge [56] present findings on virtual try-on platforms (VTO) in image interactivity technologies (IIT) and their effect on consumer response. McDonald and Golub [7] introduce the ELSE Corporation, a start-up company in Italy offering mass customization in a "Cloud SaaS API platform … aimed at providing an extraordinary new customer shopping experience in 3D IJIEM (… web and mobile apps, virtual reality, augmented reality and mixed reality environments) … for the consumer goods, apparel and footwear industry [sic]".…”

Section: The Value Of the Mr Experiencementioning

confidence: 99%

The Mixed Reality Toolkit as the Next Step in the Mass Customization Co-Design Experience

Turner¹,

Welch²

2019

Int J Ind Eng Manag

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The mass customization (MC) toolkit is the major enabler of relational value for consumers. Not a new concept, but nascent in the context of the MC co-design experience, mixed reality (MR) merges the real and virtual world. While the literature extols the significance of MR components-augmented reality (AR) and virtual reality (VR)-in manufacturing, IT, education and, to a limited extent, retail, few if any studies address its relevance to MC and the consumer's perceived value of the co-design experience. Is a mixed reality configurator viable as the enabler of relational benefit in the consumer co-design experience? With visual and feedback features critical to the structure of successful webbased configurators, what characteristics must a MR toolkit possess to deliver optimal experiential value to the MC consumer? What is the nature of the MR toolkit and its bearing upon perceived complexity, control and enjoyment of the co-design process? Are these perceptions the most relevant to consider in designing a MC toolkit utilizing MR technology? This conceptual paper attempts to define a mixed reality toolkit and explore its potential influence on the consumer's perception of value of the MC co-design experience in the mixed reality context. .

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Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

Cited by 139 publications

References 59 publications

Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

Enabling the digital fashion consumer through fit and sizing technology

The Mixed Reality Toolkit as the Next Step in the Mass Customization Co-Design Experience

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