“…Now that we have clarified the process, let us turn to target objects: what is it that conceptual engineers are engineering? This question has recently received a fair amount of attention (Haslanger, 2020a, 2020b; Isaac, 2021a, c; Koch, 2021a; Machery, 2017; Richard, 2020; Sawyer, 2018, 2020a, 2020b, 2021; Scharp, 2013), in part because the notion of a concept is itself a candidate for re‐engineering (Chalmers, 2020; Isaac, 2020; Scharp, 2020; Thomasson, 2020) and partly because a number of authors actively resist the idea that conceptual engineering has much to do with concepts at all (Cappelen, 2018; Flocke, 2020; Nado, 2020, 2021a; Pinder, 2021; Thomasson, 2021; see Nefdt, 2021 and Sawyer, 2020a for criticism). In what follows, we develop a pluralistic response to this issue 9 .…”