Which direction will electronic word-of-mouth (eWOM) choose? Dance drama eWOM's spatiotemporal characteristics and influencing factors

Liao, Junfeng; Yang, Lin; Wang, Na

doi:10.1016/j.jretconser.2024.104122

Journal of Retailing and Consumer Services

2025

DOI: 10.1016/j.jretconser.2024.104122

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Which direction will electronic word-of-mouth (eWOM) choose? Dance drama eWOM's spatiotemporal characteristics and influencing factors

Junfeng Liao,

Lin Yang,

Na Wang

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Which direction will electronic word-of-mouth (eWOM) choose? Dance drama eWOM's spatiotemporal characteristics and influencing factors

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References 37 publications

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