Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?

Niedermeier, Andreas; Emberger‐Klein, Agnes; Menrad, Klaus

doi:10.1002/bse.2718

Cited by 48 publications

(42 citation statements)

References 84 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This was also reported for similar items by Kurka (2012) and Scherer et al (2017). Niedermeier et al (2021) showed that GCV act as a driver for purchase of bio-based products. Furthermore, GCV can be used to significantly separate green consumer segments from others in relation to bio-based products (Niedermeier et al, 2021).…”

Section: Green Consumer Values (Gcv)supporting

confidence: 75%

“…A general interest in bio-based products was also found in previous studies by Yue et al (2010), Kurka (2012), Behe et al (2013), and Kainz (2016). As in studies by Diamantopoulos et al (2003), Tanner and Wölfing Kast (2003), Hess et al (2013), Klein et al (2019), and Niedermeier et al (2021), this study has shown as well that socio-demographic characteristics have no relevance in the separation of the defined consumer groups.…”

Section: Discussion and Conclusion Main Findings Of The Studysupporting

confidence: 63%

“…Hustvedt and Dickson (2009) could not find that altruistic behavioral beliefs differed between two segments of organic cotton apparel consumers, but they did find an influence of environmental and apparel attitudes on separation of consumers. The high relevance of GCV for separating between different consumer types of bio-based products is also supported by Niedermeier et al (2021). The same is true in case of subjective norms related to bio-based apparel in the study of Klein et al (2019).…”

Section: Discussion and Conclusion Main Findings Of The Studymentioning

confidence: 65%

“…Sociodemographic characteristics are often employed in consumer research studies, but their inflow toward green consumption tends to be low (Straughan and Roberts, 1999;Casimir and Dutilh, 2003;Diamantopoulos et al, 2003;Tanner and Wölfing Kast, 2003;Hess et al, 2013). Klein et al (2019) showed a weak influence of sociodemographic factors on purchase intention of bio-based products what was supported by mixed results of Niedermeier et al (2021). Due to the ambiguous results presented in the studies reviewed, it is assumed that sociodemographic characteristics (in this study represented by age, gender, and education) have no influence on price preferences relating to bio-based apparel.…”

Section: Sociodemographic Variables: Age Gender Educationmentioning

confidence: 99%

“…Niedermeier et al (2021) showed that GCV act as a driver for purchase of bio-based products. Furthermore, GCV can be used to significantly separate green consumer segments from others in relation to bio-based products (Niedermeier et al, 2021). Therefore, it is assumed that increasing GCV would also affect consumers' acceptance of moderate prices for bio-based apparel.…”

Section: Green Consumer Values (Gcv)mentioning

confidence: 99%

See 4 more Smart Citations

Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups

2021

Self Cite

View full text Add to dashboard Cite

Bioplastics are a potential alternative to conventional plastics when it comes to reducing the use of the fossil resource of crude oil. There have been so far very few studies on the consumption of bio-based apparel and consumer preferences relating to it. Within this study, an online survey was conducted with 1,673 participants that is representative of the German population over the age of 16, including a choice-based consumer experiment with a bio-based rain jacket. Using latent class analysis, two clusters of consumers (39% of respondents) were identified with acceptance of moderate prices for such bio-based products. The other 61% of consumers showed preferences for the lowest prices of the tested bio-based rain jacket. A discriminant analysis revealed that the intention to purchase bio-based apparel, the Green Consumer Value and subjective norms of bio-based apparel were the strongest significant factors when distinguishing between consumer groups of bio-based apparel with a “preference for a low price” and those showing “acceptance of a moderate price.” This study helps to better illuminate the heterogeneity of consumer preferences for bio-based apparel related to pricing strategies and supports building up of a supply chain for such products.

show abstract

Section: Green Consumer Values (Gcv)supporting

confidence: 75%

Section: Discussion and Conclusion Main Findings Of The Studysupporting

confidence: 63%

Section: Discussion and Conclusion Main Findings Of The Studymentioning

confidence: 65%

Section: Sociodemographic Variables: Age Gender Educationmentioning

confidence: 99%

Section: Green Consumer Values (Gcv)mentioning

confidence: 99%

See 3 more Smart Citations

Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups

2021

Self Cite

View full text Add to dashboard Cite

show abstract

Segmentation, environmental identity and stages of change: An application to a wildlife trust

et al. 2021

View full text Add to dashboard Cite

Using a quantitative survey approach, cluster analysis is used to assess the relevant target segments of a wildlife trust to develop a consumer-focused marketing strategy. Using environmental identity and stages of change, the paper identifies and examines a number of clusters for both members and non-members and segments the trust's target audience, providing valuable insights into the character and behaviour of each segment and their openness to different activities. It provides practical recommendations as to which specific groups would be most valuable to target for the trust as well as the potential messages and marketing strategies which be most successful in engaging these groups.

show abstract

Sustainable clothing: Why conspicuous consumption and greenwashing matter

et al. 2022

View full text Add to dashboard Cite

This study analyzes the degree to which conspicuous consumption motives, environmental concern, perceived consumer effectiveness, trust in sustainable clothing brands, and perceived greenwashing trigger the purchase of sustainable clothing. The theoretical framework was tested with a representative online sample of the Australian population (N = 600). Results showed that all proposed antecedents have a positive relationship with the purchase of sustainable clothing, with the exception of perceived greenwashing, which decreases purchase intention. In addition, perceived consumer effectiveness positively moderated the effect of conspicuous consumption motives on purchasing. Conspicuous consumption motives had a stronger effect on purchase when perceived effectiveness was high, and this influence was reduced for lower perceived effectiveness. The interaction between conspicuous consumption and perceived efficacy had the strongest effect in the model. Our findings highlight the relevance of conspicuous consumption as a motive for switching to sustainable clothing and the likewise important role of perceived consumer effectiveness, which is a boundary condition for this effect. Findings also confirm the significant positive influence of environmental concern and trust in the sustainable clothing brand, while perceived greenwashing is a barrier to the adoption of sustainable clothing. Theoretical and practical implications of the findings are discussed.

show abstract

Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?

Cited by 48 publications

References 84 publications

Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups

Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups

Segmentation, environmental identity and stages of change: An application to a wildlife trust

Sustainable clothing: Why conspicuous consumption and greenwashing matter

Contact Info

Product

Resources

About