Which platform do our users prefer: website or mobile app?

Wong, Shun Han Rebekah

doi:10.1108/00907321211203667

Cited by 55 publications

(15 citation statements)

References 7 publications

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“…With the advent of Mobile technologies users in developed and developing countries are adopting smart-phones (Han Rebekah Wong, 2012; Smura et al , 2009; Tian et al , 2009). The term Smartphone can be defined as “a mobile phone offering some computer-like functionality, including Internet access” (Kim et al , 2014, p. 578).…”

Section: Introductionmentioning

confidence: 99%

Impact of smartphone brand experience on brand equity

Shahzad

Bilal

Xiao

et al. 2018

JIMA

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Purpose The purpose of this study is to find the influence of brand experience on brand equity with the mediation of hedonic emotions, utilitarian emotions and brand personality among the smartphone users in Pakistan. Design/methodology/approach The survey based on empirical method was used to administrate the questionnaire. The data were collected from a millennial generation in Sargodha city. Skewness, Kurtosis’s, correlation and regression techniques were used to analyze data. Findings The finding of this study shows that the hedonic emotions, utilitarian emotions and brand personality mediate the relation between brand experience and brand equity. The study will help brand managers and academia in understanding the hedonic and utilitarian emotional pattern, and the congruence between the personality and smartphone brand users and behavior pattern of young users. Research limitations/implications Research support the argument that promoting emotional aspects is significant for the sustainability of brand equity of the smart-phone brands. Segments other than young consumers would be more interesting to study. Practical implications This paper provides implications for smart phone marketers on smart phone consumption behavior. Marketing managers must link products attributes to the personality of the user and promote them that will emotionally attach users to the product. Originality/value This paper presents key findings on smart phone buying experience using utilitarian value approach followed by hedonic consumption approach and found to be significant predicators.

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Section: Introductionmentioning

confidence: 99%

Impact of smartphone brand experience on brand equity

Shahzad

Bilal

Xiao

et al. 2018

JIMA

View full text Add to dashboard Cite

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“…These findings are steady with Oghuma, Chang, Libaque-Saenz, Park, and Rho (2015); Pantano and Priporas (2016) who argue that mobile advertising characteristics significantly influence behavioral outcomes. Similarly, these findings are in favor of Han Rebekah Wong (2012) who revealed that positive attitude of consumers towards mobile marketing would lead to positive intentions towards accepting and reading that mobile adverts.…”

Section: Credibility and Adoption Behaviormentioning

confidence: 81%

Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context

Haq¹,

Ghouri²

2018

SAJMS

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Mobile advertising technology has revolutionized the way companies interact with their customers. This has offered both marketers and consumers the advantages of convenience, flexibility, and ubiquity etc. Irrespective of the advantages of mobile advertising technology, it is not easy for marketers and researchers to form adoptable mobile advertising technology for consumers without being in a position to precisely foresee consumers' behavioural outcome. Additionally, this field appears to be scant in academic researches. The current study was initiated to empirically examine the influence of m-advertising technological factors (i.e., ease of use, usefulness, personalization and credibility) on consumers' adoption behaviour. These factors were also mediated by emotional value in order to influence end users' adoption behaviour. A quantitative approach based upon a cross-sectional administered survey was employed to collect the data from university going student as respondents. The Partial Least Square (PLS) two step path modelling was used through SmartPLS 3 to test the direct and indirect hypotheses. The results indicate that mobile advertising technology factors (i.e., ease of use, usefulness, personalization and credibility) directly and indirectly impact consumers' adoption behaviour through emotional value. Based on the findings of the study, theoretical and practical contributions along with certain limitations and future researches recommendation are discussed consequentially.

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“…Dengan menggunakan sistem penjualan online atau disebut dengan ecommerce, proses penjualan dan promosi dapat dilakukan dengan lebih efisien karena semua orang dapat mengakses informasi mengenai kerajinan dengan mudah melalui gadget mereka masingmasing, informasi mengenai kerajinan yang diberikan pun [1]- [3] dapat dipastikan sangat informatif dan akurat karena proses pencatatan histori mengenai stok kerajinan dan histori pembelian pun dicatat dengan baik. Aplikasi e-commerce yang direkayasa pun berbasis mobile:apps android dikarenakan platform android sendiri sedang mengalami pertumbuhan pengguna, terlebih diwilayah Nusa Tenggara Timur [4], dan juga sistem berbasis mobile:apps sendiri memiliki beberapa keunggulan dibandingkan sistem berbasis mobile:web dari segi kecepatan, keamanan, dan juga lebih praktis dalam pengoperasiaanya [5], [6].…”

Section: Pendahuluanunclassified

Aplikasi Penjualan Online Kerajinan Lokal Khas Masyarakat Nusa Tenggara Timur Berbasis Android

2021

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East Nusa Tenggara, especially Oemasi village has rich natural potential so that the people of Oemasi village can produce various kinds of high-quality local crafts and have high selling points. The craft that is produced is usually in the form of woven cloth, scarf, ukulele, and others. The problem experienced by the Oemasi village community in selling crafts is the limited promotional media with conventional methods and the method of selling local crafts via social media also has shortcomings that are stock items that still have to be updated manually and sales history that is still recorded manually. This research aims to engineer the application of local craft sales in East Nusa Tenggara based on android which can be used as an alternative to assist the people of Oemasi village in selling local crafts in East Nusa Tenggara so that sales problems with conventional methods or through social media can be resolved. The software development model used in this research is the Waterfall model. Keywords: android; East Nusa Tenggara; local craft Abstrak: Nusa Tenggara Timur khususnya desa Oemasi memiliki potensi alam yang kaya sehingga masyarakat desa Oemasi dapat menghasilkan berbagai macam kerajinan lokal yang sangat berkualitas dan memiliki nilai jual yang tinggi. Kerajinan yang dihasilkan biasanya berupa kain tenun, selendang, ukulele dan lain-lain. Permasalahan yang dialami masyarakat desa Oemasi dalam menjual kerajinan adalah terbatasnya media promosi dengan metode konvensional dan metode penjualan kerajinan lokal via media sosial juga memiliki kekurangan yaitu stok barang yang masih harus diupdate secara manual dan history penjualan yang masih dicatat secara manual. Penelitian ini bertujuan untuk merekayasa aplikasi penjualan kerajinan masyarakat NTT berbasis android yang dapat dijadikan sebagai alternatif untuk membantu masyarakat desa Oemasi dalam melakukan penjualan kerajinan lokal masyarakat NTT sehingga permasalahan penjualan dengan metode konvensional atau melalui media sosial dapat diatasi. Model pengembangan perangkat lunak yang digunakan dalam penelitian ini adalah model Waterfall. Kata kunci: android, kerajinan lokal; Nusa Tenggara Timur

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Which platform do our users prefer: website or mobile app?

Cited by 55 publications

References 7 publications

Impact of smartphone brand experience on brand equity

Impact of smartphone brand experience on brand equity

Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context

Aplikasi Penjualan Online Kerajinan Lokal Khas Masyarakat Nusa Tenggara Timur Berbasis Android

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