Tourism in Spain has evolved from being a residual sector in the economy during the 1950s to become at present the main source of wealth in the country. The Spanish Law of Centres and National Tourist Interest Areas of 1963 created numerous new resorts on the coast whose life cycle is now over 50 years. On the Mediterranean coast, urban development and tourism model processes have been developed with major feedback to each other. In this context, it is particularly interesting to evaluate the results obtained since the decade of the 1960s in order to achieve sustainable tourism.
This paper analyses a paradigmatic case study located on the Spanish Mediterranean coast. A diagnosis that explains the evolution of the life cycle tourist destination as a consumer product is carried out using geographic information system analysis of the urban plot. The mutation of the target customer, the real estate overcrowding, or the seasonality of demand will be the variables to be evaluated in order to assess the final return of the managed product. Copyright © 2015 John Wiley & Sons, Ltd.