In this work, silica powders and transparent glass‐ceramic materials containing LaF3:Eu3+ nanocrystals were synthesized using the low‐temperature sol‐gel technique. Prepared samples were characterized by TG/DSC analysis as well as X‐ray diffraction and IR spectroscopy. The transformation from liquid sols toward bulk powders and xerogels was also examined and analyzed. The optical behavior of prepared Eu3+‐doped sol‐gel samples were evaluated based on photoluminescence excitation (PLE: λem = 611 nm) and emission (PL: λexc = 393 nm, λexc = 397 nm) spectra as well as luminescence decay analysis. The series of luminescence lines located within reddish‐orange spectral scope were registered and identified as the intra‐configurational 4f6‐4f6 transitions originated from Eu3+ optically active ions (5D0 → 7FJ, J = 0‐4). Moreover, the R/O‐ratio was also calculated to estimate the symmetry in local framework around Eu3+ ions. The luminescence spectra and double‐exponential character of decay curves recorded for fabricated nanocrystalline sol‐gel samples (τ1(5D0) = 2.07 ms, τ2(5D0) = 8.07 ms and τ1(5D0) = 0.79 ms, τ2(5D0) = 9.76 ms for powders and glass‐ceramics, respectively) indicated the successful migration of optically active Eu3+ ions from amorphous silica framework to low phonon energy LaF3 nanocrystal phase.