Although concussion is one of the greatest health challenges today, our physical understanding of the cause of injury is limited. In this Letter, we simulated football head impacts in a finite element model and extracted the most dominant modal behavior of the brain's deformation. We showed that the brain's deformation is most sensitive in low frequency regimes close to 30 Hz, and discovered that for most subconcussive head impacts, the dynamics of brain deformation is dominated by a single global mode. In this Letter, we show the existence of localized modes and multimodal behavior in the brain as a hyperviscoelastic medium. This dynamical phenomenon leads to strain concentration patterns, particularly in deep brain regions, which is consistent with reported concussion pathology. DOI: 10.1103/PhysRevLett.120.138101 Traumatic brain injury (TBI) is a major cause of death and disability in the United States, contributing to about 30% of all injury-related deaths [1,2]. Every year, millions of Americans are diagnosed with TBI [3,4], 80% of which are categorized as mild [2]. Undiagnosed cases, due to either lack of clinical expertise or underreporting, might be twice as high [5][6][7][8]. Given that mild TBI (MTBI), or concussion, has become a serious health concern in society, the burden of understanding and preventing it has become ever more indisputable for clinicians and physicists alike.Efforts to model the brain's physics date back to the 1940s when Holbourn proposed the head as a mechanical system and explored the relation between the input to this system (in the form of head motion) to the output (in the form of relative brain displacement) [9,10]. Kornhauser proposed isodisplacement curves in a second-order springmass system representing relative brain displacement as a measure for classifying injury [11]. Others have also showed that, in different loading regimes, injury could be more sensitive to peak acceleration or maximum change in velocity or a combination of both [12,13]. Since then, many scientists have investigated the brain's response in severe scenarios of TBI with skull flexure [14,15], and more recently in mild scenarios with mostly inertial loading on the brain [16][17][18]. In particular, for helmeted sports, much of previous research has focused on brain deformation while assuming a rigid skull. In time, with the advances in imaging techniques, axonal injury, which requires excessive regional stretching of axons [19,20], has become one of the leading hypotheses behind the mechanism of concussions. Confirming this hypothesis, strain in the brain and specifically strain in the periventricular region of the brain-with the highest density of axon fibers-have been shown to correlate best with acute concussion and longterm neurological deficits [21][22][23][24]. However, dynamical behavior of the brain during rapid head motions with various amplitudes, durations, and directions, as well as the reason for higher susceptibility of these deep regions of the brain to strain are still largely unknow...