2013
DOI: 10.1080/19392397.2013.798913
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White stars and orange celebrities: the affective production of whiteness in humorous celebrity-gossip blogs

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Cited by 12 publications
(5 citation statements)
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References 17 publications
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“…Mrozinski's skills as a public health pedagogue are further suggested by his use of humour. As one study argues: ‘Humour, and the complex and contradictory affects that it can engender, can be seen as one affective-discursive tool through which social norms are made visible, felt in the body and reinforced/re-negotiated’ (Graefer, 2014, p. 109). The humorous tone of Mrozinski's videos has the potential to generate emotions such as joy and feelings of empowerment – namely empowerment through being able to sort fact from fiction.…”
Section: Discussionmentioning
confidence: 99%
“…Mrozinski's skills as a public health pedagogue are further suggested by his use of humour. As one study argues: ‘Humour, and the complex and contradictory affects that it can engender, can be seen as one affective-discursive tool through which social norms are made visible, felt in the body and reinforced/re-negotiated’ (Graefer, 2014, p. 109). The humorous tone of Mrozinski's videos has the potential to generate emotions such as joy and feelings of empowerment – namely empowerment through being able to sort fact from fiction.…”
Section: Discussionmentioning
confidence: 99%
“…Health and happiness are embodied on goop.com by the slim, white, class-privileged female who overwhelmingly inhabits the pages throughout the site, refractions of Gwyneth Paltrow herself. This image of ‘idealized whiteness’ (Graefer 2014; see also Shome 2014; Wilkes 2021) cultivates a disciplined and docile body. Always striving for the happiest, healthiest version of herself, Paltrow is—and the reader is asked to be—morally responsible and virtuous.…”
Section: Achieving Wellness: the Good Citizen Exerts Controlmentioning
confidence: 99%
“…Although the franchise has come under intense criticism and legal challenges based on unsubstantiated health claims, and potentially harmful products and advice, 1 the company continues to enjoy immense success, with a reported net worth of $250 million (Brodesser-Akner 2018). Gwyneth Paltrow herself has been identified as ‘a key example of the embodiment of idealized whiteness’, in large part ‘because she is discursively placed in proximity to objects and values which are culturally judged to be good’ (Graefer 2014:110). As the face and name of Goop, her embodiment of idealized whiteness—which is also intertwined with gender and class—is a dominant motif of the franchise.…”
Section: Introductionmentioning
confidence: 99%
“…This means thinking not only that it is distance that enables laughter but also that laughter might create distance (between me as a researcher and those whose lives are directly threatened by racism) and in this process of creating distance, enhance racialized power relations. If race is understood as something that can be produced, dismantled and remade through situated and momentary feelings (Faria and Mollet, 2014: 2) and through affective landscapes (Graefer, 2014: 107), it is exactly such processes that take place through the affective reactions that at first glance appear as a trivial and private experience of the researcher.…”
Section: Distances and Proximities: Bringing Whiteness Into Beingmentioning
confidence: 99%