Criminology and propaganda studies have both substantially influenced political, public and commercial thought yet not as a co-ordinated, embedded twine. Propaganda studies identify how narratives are constructed, conveyed and embedded within public and political discourses. To enhance existing debates, this article stirs the criminological cauldron with critical insights from propaganda analyses. Criminology is an evolving crucible, a gravitational black hole that imbues, harnesses and inculcates diverse perspectives in the pursuit of originality, criticality and creativity. By drawing on historical and contemporary propaganda scholarship we aim to enrich criminological theory, policy and practice. Our intention is not to critique, supplant or subvert existing criminological discourse but to invigorate it with the proponents, and prospects of propaganda studies.