Whitelist or Leave Our Website! Advances in the Understanding of User Response to Anti-Ad-Blockers

Redondo, I.; Aznar, Gloria

doi:10.3390/informatics10010030

Cited by 4 publications

(4 citation statements)

References 57 publications

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“…We specified five relatively abstract/complex variables as latent constructs and measured them through four items used in or adapted from previous studies-namely, variety seeking [17,49], social norms [50,51], ethical disapproval [32,52], household financial situation [53,54], and trait reactance [55,56]. These variables' items were measured on a 5-point Likert scale (from 1 = completely disagree, to 5 = completely agree).…”

Section: Variablesmentioning

confidence: 99%

Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control

Redondo,

Serrano

2024

JTAER

Self Cite

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Consumers are attracted by the increasing number of available SVOD platforms, but it would be too expensive to pay the subscription fees for all of them. To reduce costs, consumers can combine the use of proprietary subscriptions, non-proprietary subscriptions, and illegal streaming sites. In turn, platforms could enforce access control, a decision that might produce the desired reduction in non-proprietary subscriptions but also an undesired reduction in proprietary subscriptions. The effects of this decision and the determinants of SVOD content demand remain largely unexplored. We propose a baseline model where the SVOD content demand is driven by variety seeking, household financial situation, ethical evaluation, and social norms, as well as a change model where the subscription variation is driven by users’ trait reactance and perceived fairness of the decision. We conducted a survey on the current ways SVOD content is consumed and responses to a hypothetical access control enforcement, with four randomized versions of the authentication mode. Results confirmed many of the proposed determinants and showed a noteworthy reduction in proprietary subscriptions due to the control enforcement but no effect due to the authentication modes. All these findings may help improve future models of SVOD content consumption and better address the difficult challenge of converting unauthorized users into authorized ones.

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Section: Variablesmentioning

confidence: 99%

Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control

Redondo,

Serrano

2024

JTAER

Self Cite

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“…Nonetheless, increasing numbers of websites are now discouraging ad blocking due to the loss of associated ad revenue. Numerous websites have incorporated techniques to identify the existence of ad blockers, potentially leading to the denial of access to content or services upon detection [56].…”

Section: Web Ad Filtering and Blockingmentioning

confidence: 99%

Detecting Deceptive Dark-Pattern Web Advertisements for Blind Screen-Reader Users

Kodandaram,

Sunkara,

Jayarathna

et al. 2023

J. Imaging

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Advertisements have become commonplace on modern websites. While ads are typically designed for visual consumption, it is unclear how they affect blind users who interact with the ads using a screen reader. Existing research studies on non-visual web interaction predominantly focus on general web browsing; the specific impact of extraneous ad content on blind users’ experience remains largely unexplored. To fill this gap, we conducted an interview study with 18 blind participants; we found that blind users are often deceived by ads that contextually blend in with the surrounding web page content. While ad blockers can address this problem via a blanket filtering operation, many websites are increasingly denying access if an ad blocker is active. Moreover, ad blockers often do not filter out internal ads injected by the websites themselves. Therefore, we devised an algorithm to automatically identify contextually deceptive ads on a web page. Specifically, we built a detection model that leverages a multi-modal combination of handcrafted and automatically extracted features to determine if a particular ad is contextually deceptive. Evaluations of the model on a representative test dataset and ‘in-the-wild’ random websites yielded F1 scores of 0.86 and 0.88, respectively.

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“…We specified five relatively abstract/complex variables as latent constructs and measured them through four items used in or adapted from previous studies-namely, Variety seeking [10,43], Social norms [44,45], Ethical disapproval [26,46], Household financial situation [47,48], and Trait reactance [49,50]. These variables' items (Tables 2 and 6) were measured on a 5-point Likert scale (from 1 = completely disagree, to 5 = completely agree).…”

Section: Variablesmentioning

confidence: 99%

Authorized and unauthorized consumption of SVOD content: Modeling determinants of demand and measuring effects of enforcing access control

Redondo,

Serrano

2023

Preprint

View full text Add to dashboard Cite

Consumers are attracted by the increasing number of available SVOD platforms, but subscribing to all of them would be too expensive. To reduce costs, consumers could combine the use of proprietary subscriptions, non-proprietary subscriptions, and illegal streaming sites. In turn, platforms could enforce access control, a decision that could produce the desired reduction in non-proprietary subscriptions but also an undesired reduction in proprietary subscriptions. The effects of this decision and the determinants of SVOD content demand remain largely unexplored. We propose a baseline model where the SVOD content demand is driven by variety seeking, household financial situation, ethical evaluation, and social norms, as well as a change model where the subscription variation is driven by users’ trait reactance and perceived fairness of the decision. We conducted a survey on the current ways of SVOD content consumption and the responses to a hypothetical access control enforcement, with four randomized versions of the authentication mode. Results confirmed many of the proposed determinants and showed a noteworthy reduction in proprietary subscriptions due to the control enforcement but no effect due to the authentication modes. All these findings may help improve future models on SVOD content consumption and better address the difficult challenge of converting unauthorized users into authorized ones.

show abstract

Whitelist or Leave Our Website! Advances in the Understanding of User Response to Anti-Ad-Blockers

Cited by 4 publications

References 57 publications

Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control

Authorized and Unauthorized Consumption of SVOD Content: Modeling Determinants of Demand and Measuring Effects of Enforcing Access Control

Detecting Deceptive Dark-Pattern Web Advertisements for Blind Screen-Reader Users

Authorized and unauthorized consumption of SVOD content: Modeling determinants of demand and measuring effects of enforcing access control

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