Does providing information about the costs and benefits of automation affect the perceived fairness of a firm's decision to automate or support for government policies addressing automation's labor market consequences? To answer these questions, we use data from vignette and conjoint experiments across four advanced economies (Australia, Canada, the UK, and the US). Our results show that despite people's relatively fixed policy preferences, their evaluation of the fairness of automation—and therefore potentially the issue's political salience—is sensitive to information about its trade-offs, especially information about price changes attributable to automated labor. This suggests that the political impact of automation may depend on how it is framed by the media and political actors.