Who captures whom – Pokémon or tourists? A perspective of the Stimulus-Organism-Response model

Hsiao, Chun-Hua; Tang, Kai–Yu

doi:10.1016/j.ijinfomgt.2021.102312

Cited by 82 publications

(71 citation statements)

References 91 publications

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“…In the psychological aspect, the nding highlighted the trend of Pokémon GO to be fashionable for those who are fond of online games and hinted that the bandwagon effect may exist in these conditions. The presence of a commonly played game might substantially in uence the player's internal attitude and behavioural intention towards the game [67,68]. The variety of age groups that have been attracted to install this free-to-play game is due to the Pokémon upsurge.…”

Section: Discussionmentioning

confidence: 99%

Pi-kaPika: A qualitative study for trainer-owned Pokémon

Yip¹

2021

Preprint

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Objective To explore insights of young people’s experiences and motivations in Pokémon GO in Hong Kong. The perspectives of young people through qualitative focus group interviews. Results Eight focus group discussions with young people (n=45; age from 18-25 years old) recruited in Hong Kong. We analysed the discussions using a thematic approach. Five theme categories emerged from data analysis: missing out or self-regulation, childhood memories of Pokémon, extending virtual-reality exploration, spending more time outdoors for walking and exercise, gathering together and socially interacting with others. This study sets the way for a deeper analysis of motivation factors to young people that indicate the increasing playing location-based game (LBG) via smartphones worldwide among all cohorts of society. This relatively new phenomenon of LBG may impact players’ movement, social activity, and behaviour to gain a common goal into the preferences and effects of playing LBG for young people.

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Section: Discussionmentioning

confidence: 99%

Pi-kaPika: A qualitative study for trainer-owned Pokémon

Yip¹

2021

Preprint

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“…The deductive and cross-sectional approach allowed us to develop hypotheses based on established theories test them with empirical data ( Wilson, 2014 ). We collected cross-sectional data, a common practice in consumer and psychology research ( Hsiao and Tang, 2021 ; Molinillo et al, 2021 ). Specifically, we distributed the questionnaire survey to effectively access a large sample of the target population.…”

Section: Methodsmentioning

confidence: 99%

How Do Comeback Korean Pop Performers Acquire Audience Empathetic Attachment and Sustained Loyalty? Parasocial Interactions Through Live Stream Shows

Song

Zhou

et al. 2022

Front. Psychol.

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Live stream platforms have transformed the production and consumption of music, allowing KPop music to expand globally. Successful KPop idols are contrasted with large numbers of retired KPop performers, some of whom live in undesirable conditions. Drawing on the attachment theory, loyalty theory, and parasocial interaction theory, this study focuses on a unique group, comeback KPop performers, to examine how they acquire empathetic attachment and sustained loyalty from audiences through live stream shows, and the antecedents (i.e., sustained attractiveness, nostalgic experience, and parasocial interactions) of these two variables. Answering these questions seems important because comeback KPop performers have to interact with audiences without the financial and marketing support from entertainment agencies. The structural equation modeling of 288 responses from 176 Chinese and 112 Korean KPop audiences confirmed that empathetic attachment and sustained loyalty are positively associated with audience purchase intentions; sustained attractiveness and parasocial interactions function as antecedents of these two factors. The findings shed light on the comeback KPop performers who co-create value with audiences through live stream platforms, with theoretical contributions to the three theories mentioned above and managerial suggestions to KPop entertainment agencies, comeback KPop performers, and managers of live stream platforms.

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“…The S-O-R model is applied in tourism marketing to explain how various aspects of environmental stimulus (S) influence tourists’ internal processing organisms (O) and their subsequent behavioural responses (R) (Jacoby, 2002; Mehrabian and Russell, 1974). In tourism marketing, external stimuli may include information about tourism and hospitality, such as social media pages about destinations, tourists’ referrals available on social media platforms and online hotel advertisements (Cheung et al , 2021b; Hsiao and Tang, 2021; Rajaguru, 2014). The organism is conceptualised as the tourists’ emotional state, reflected by their perception of an experience (Jiang, 2020; Kim et al , 2020).…”

Section: Theoretical Background: Stimulus-organism-response Modelmentioning

confidence: 99%

The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era

Leung

Cheung

Chang

et al. 2022

JHTT

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Purpose This study aims to examine the impact of virtual reality (VR) interactivity elements, including synchronicity, two-way communication and active control, on tourists’ VR memorable experiences, and the subsequent effect on tourists’ word-of-mouth (WOM) and VR continuance intention. Design/methodology/approach The research model was tested using self-administrated survey data from 285 Chinese tourists who were experienced in travel and VR tourism activities. Partial least squares–structural equation modelling was adopted to perform latent variable analysis. Findings VR interactivity elements, including synchronicity, two-way communication and active control, play a considerable role in driving tourists’ VR memorable experiences, which in turn drive tourists’ WOM and VR continuance intention. Research limitations/implications Cross-sectional, single country data was used and thus the generalisability of the findings may be limited. Future research is recommended adopting a longitudinal approach to compare the relationship between constructs in countries with diverse cultures. Practical implications The findings provide guidance for tourism marketers to use the interactive features of VR, including synchronicity, two-way communication and active control, to drive tourists’ memorable experiences and thereby strengthen tourists’ referral and continuance intention. Originality/value Scholarly attention on the importance of VR interactivity in driving tourists’ memorable experiences and behavioural intention is limited. This study contributes to the tourism marketing literature by empirically testing the research model to reveal the importance of VR interactivity elements, including synchronicity, two-way communication and active control, to drive tourists’ VR memorable experiences and behavioural intentions.

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Who captures whom – Pokémon or tourists? A perspective of the Stimulus-Organism-Response model

Cited by 82 publications

References 91 publications

Pi-kaPika: A qualitative study for trainer-owned Pokémon

Pi-kaPika: A qualitative study for trainer-owned Pokémon

How Do Comeback Korean Pop Performers Acquire Audience Empathetic Attachment and Sustained Loyalty? Parasocial Interactions Through Live Stream Shows

The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era

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