“…The first strategy is demarcation (Broom & Tovey, 2007;Kerr et al, 1998), which consists of field actors drawing a line between what is considered as true/good and false/bad within their field (Mizrachi et al, 2005). For example, within the healthcare field, biomedicine is an evidence-based and therefore legitimate form of knowledge production (Wagner et al, 2018). Alternative medicine, on the contrary, is constructed as lacking such legitimate forms of evidence and alternative practitioners, in turn, are cast as not having a scientific mind (Broom & Tovey, 2007).…”