Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption

Hassan, Louise M.; Shiu, Edward; Shaw, Deirdre

doi:10.1007/s10551-014-2440-0

Cited by 309 publications

(289 citation statements)

References 64 publications

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“…Furthermore, several methodological issues regarding the measurement of intentionbehavior should be taken into account (Fishbein & Ajzen, 2010;Hassan, Shiu, & Shaw, 2014;Sutton, 1998). For our follow-up studies we regard these methodological issues as guidelines for the development of our intention-behavior scales.…”

Section: Discussionmentioning

confidence: 99%

Refining success and dropout in massive open online courses based on the intention–behavior gap

2017

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Welten institute -Research centre for Learning, teaching and technology, open university of the netherlands, Heerlen, the netherlands ABSTRACT In this paper we present an alternative typology for determining success and dropout in massive open online courses (MOOCs). This typology takes the perspectives of MOOC-takers into account and is based on the their intentions and subsequent behaviour. An explorative study using two MOOCs was carried out to test the applicability of the typology. Following the traditional approach based on course completion to identify educational success, success rates were 6.5 and 5.6%. The success rates from the perspectives of the MOOC-taker were 59 and 70%. These findings demonstrate that merely looking at course completion as a measure for success does not suffice in the context of MOOCs. This change in addressing MOOC success and dropout provides an alternative view and demonstrates the importance of MOOC-takers' perspectives.

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Section: Discussionmentioning

confidence: 99%

Refining success and dropout in massive open online courses based on the intention–behavior gap

2017

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“…The theory of planned behaviour (Ajzen 1991) is another commonly used rationalist approach, which in addition to attitudes and subjective norms also includes a measure of perceived behavioural control as an antecedent to behavioural intention, in order to account for behaviours which are not entirely under consumers' volitional control. While a comprehensive review of this literature can be found in Hassan et al (2015), research on ethical consumption using the latter theory generally produced better results than the theory of reasoned action in terms of its ability to explain and predict ethical consumer behaviour (cf. Chang 1998;Eagly and Chaiken 1995;Sparks and Shepherd 1992).…”

Section: Ethical Concerns In Consumptionmentioning

confidence: 99%

“…Given the points raised above, it is not surprising that so many researchers observe contradictions in ethical consumption, which have been termed the attitude-behaviour gap (Carrigan and Attalla 2001;Boulstridge and Carrigan 2000;Moraes et al 2012;Chatzidakis et al 2007;Hassan et al 2015). For some time, researchers have come to expect that consumers process information about corporate social responsibility and act accordingly, favouring companies with good responsibility records and penalising those with poor ones.…”

Section: Ethical Concerns In Consumptionmentioning

confidence: 99%

“…To date, research on ethical consumption-herein defined as consumer choices that go beyond economic criteria and encompass moral beliefs about animal, people and environmental welfare (Bucic et al 2012)-has focused mainly on rational approaches to ethical decision-making (Shaw et al 2000(Shaw et al , 2006. Such research has also focused on the segmentation of green and ethical consumers (see Rettie et al 2012), measurement of green markets (The Co-operative Bank 2012), and explanations for the gap between consumers' ethical attitudes and their actual consumption behaviours (Boulstridge and Carrigan 2000;Carrington et al 2014;Chatzidakis et al 2007;Hassan et al 2015). Further, much research on sustainability and ethical consumption explores low-involvement, low-value product categories (Davies et al 2012).…”

Section: Introductionmentioning

confidence: 99%

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Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases

et al. 2015

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This paper builds on existing research investigating CSR and ethical consumption within luxury contexts, and makes several contributions to the literature. First, it addresses existing knowledge gaps by exploring the ways in which consumers perform ethical luxury purchases of fine jewellery through interpretive research. Second, the paper is the first to examine such issues of consumer ethics by extending the application of theories of practice to a luxury product context, and by building on Magaudda's (J Consum Cult 11(1):15-36, 2011) circuit of practice framework. This is significant in that, to date, consumer research using practice theories has focused mainly on routine and habitual practices. Our findings and discussion provide an analysis of intentional and less intentional ethical consumer performances within the interconnected nexus of activities of consumers' fine jewellery consumption practice, where meanings, understandings and intelligibility of social phenomena are worked through the various activities that shape such a practice. Finally, the paper concludes with significant managerial and policyrelated implications, as our extended circuit of practice analysis conveys that if ethics and sustainability dimensions are to be embedded in fine jewellery consumption practice, they must first be made an intrinsic part of the nexus of the social and material environment of trading and consumption places.

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“…Much research across numerous ethical contexts has drawn on these theories to offer a better understanding of how consumers form intentions to act in an ethical way. Persistently, researchers have suggested and discussed the existence of an intention-behavior gap in ethical consumption (Hassan, L. M., Shiu, E., Shaw, D.J., 2016). Yet, the factors that influence the extent of this gap and its magnitude have not been systematically examined.…”

Section: Discussionmentioning

confidence: 99%

The Ethics of Students’ Behavior: Between Intentions, Judgment and Action

Coman¹,

Rusu²,

Leoveanu³

2017

JMRCS

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Consumption behavior -not long ago a neglected and marginalized domain -has shifted its focus towards exploring questionable ethical behaviors. While in the past consumers were questioned especially with regard to their opinions as to business ethics, today they are questioned as to the ethics of their consumption behavior. This study focuses upon the possible explanations of ethically questionable consumer behavior, namely the ethics of students' behavior from a comparative perspective: the students from the Faculties of Business and Faculties of Medicine from Romania and Bulgaria. Our results indicate the fact that there are no significant differences as to the ethical buying behavior between the two groups of students from the two countries. Moreover, there are no significant differences between the students of the two approached majors in Romania and Bulgaria in terms of knowledge and information related to ethical/non-ethical conduct. Despite all this, our research proves that when faced with real shopping situations, most students have the tendency of acting unethically, using different types of pretexts ("super-stories") in order to justify their "sideslip" from the declared behavior. This mismatch between the declared behavior (intention to buy ethically) and the real behavior (action) can be explained by means of social factors (situational conditions). In our case, theoretical education, information and the students' efforts to behave ethically as consumers seem to be highly undermined by the realities of the standard of living, expressed through their families' level of income. In other words, behavioral intentions are affected by ethical judgments: when given the opportunity, students make judgments: perceived unfairness, though context specific, show signs of significant influence on the practice of unethical behavior.

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Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption

Cited by 309 publications

References 64 publications

Refining success and dropout in massive open online courses based on the intention–behavior gap

Refining success and dropout in massive open online courses based on the intention–behavior gap

Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases

The Ethics of Students’ Behavior: Between Intentions, Judgment and Action

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