2018
DOI: 10.1136/tobaccocontrol-2018-054334
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Who uses rollies? Trends in product offerings, price and use of roll-your-own tobacco in Australia

Abstract: In contrast to substantial declines in FM cigarette use, exclusive use of RYO cigarettes increased in Australians since 2004, particularly among females and young adults. This has corresponded to a period of substantial changes to the RYO market, including progressively smaller and relatively more affordable products. Policy action to reduce price-related marketing and correct consumer misinformation about RYO tobacco are urgently required.

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Cited by 21 publications
(17 citation statements)
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“…These strategies provided more options to avoid large increases in upfront costs in the years following the 25% tobacco tax increase. 32 Notably, the lower SES group responded more rapidly and to a greater extent to the 25% tax intervention than the higher SES group. However, subsequent increases in the prevalence of smoking of RYO among the lower but not higher SES group suggests more pronounced longer-term product switching to RYO, consistent with evidence of greater price sensitivity among low-income groups.…”
Section: Discussionmentioning
confidence: 99%
“…These strategies provided more options to avoid large increases in upfront costs in the years following the 25% tobacco tax increase. 32 Notably, the lower SES group responded more rapidly and to a greater extent to the 25% tax intervention than the higher SES group. However, subsequent increases in the prevalence of smoking of RYO among the lower but not higher SES group suggests more pronounced longer-term product switching to RYO, consistent with evidence of greater price sensitivity among low-income groups.…”
Section: Discussionmentioning
confidence: 99%
“…In the lower price segments, tobacco companies implemented more name changes, introduced more new brand variants (including menthol and flavour capsules) and more RYO variants and placed more advertisements for lower priced products then they did for premium and midprice products. Other work suggests that RYO is a lower cost alternative to smokers who may otherwise quit and so this may explain the introduction of more RYO offerings in lower price segments 40–42. Similarly, menthol and particularly flavour-capsule variants appeal more to non-smokers and non-daily smokers compared with smokers and may therefore recruit non-smokers 8.…”
Section: Discussionmentioning
confidence: 99%
“…Lower taxes contribute to the increasing affordability of smokeless tobacco products 12 . Recently in many developed countries, a substantial number of price-conscious smokers of factory-made cigarettes (FM) are encouraged to self-assemble cigarettes by hand or roll-your-own tobacco (RYO) to reduce the cost of smoking 13 . Hence, increased taxation on other tobacco products (RYO and SLT) would address their relative affordability, especially if it resulted in comparable costs to other tobacco products or factorymade cigarettes.…”
Section: Discussionmentioning
confidence: 99%