“Who Wants to be a Millionaire?” I Do: Postwar Australian Wine, Gendered Culture and Class

McIntyre, Julie; Germov, John

doi:10.1080/14443058.2017.1410722

Cited by 6 publications

(5 citation statements)

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“…By following theoretical frameworks on distinction and democratization of wine drinking culture and related social behavior, this study finds three transitional patterns regarding value shift of wine drinking. The first pattern is the shift between "informalisation" and "reformalisation" of values, conventions, and identities about drinking, observed by Julie McIntyre and John Germov, when wine becomes accessible in everyday life [9]. When wine became popular as table wine in Australia, people changed their drinking behavior from mass beer consumption to relatively small amounts of wine.…”

Section: Theoretical Framework About Value Shift Of Drinking Culture ...mentioning

confidence: 99%

“…Previous research on wine has relatively few discussions on challenges, tensions, and conflicts caused by social transformation or environmental challenges. Some scholars in wine studies start to call for attention to critical issues including extreme climate changes, competition between different alcoholic beverages, overdrinking, and disputes on international trade [6][7][8][9]. Besides the critical issues mentioned above, some researchers also emphasize the need to pay more attention to societal changes that have impacts on lifestyles, the morality of consumption, and the sustainable way of production of wine [10].…”

Section: Introduction: Globalization Of Wine In 'Big' and 'Small' Scalementioning

confidence: 99%

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Little but Sustainable: Wine, Drinking Culture, and Negotiation of Value in Taiwan

Yang

2023

Sustainability

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This study examines how foreign-imported wine culture has transformed and maintained social sustainability from diverse dimensions in Taiwan. Wine culture has become popular around the world, yet it has various developments in different areas. As a country without a wine tradition and small wine consumption, the development of wine culture in Taiwan is significant in the study of the globalization of wine. This paper is based on qualitative fieldwork from 2017 to 2021 in Taiwan, including in-depth interviews with several focus groups and individuals, as well as participatory observations. This research has two major results, focusing on wine symbolism and the transformation of social meanings of drinking. Wine symbolism relates to the emphasis of “elegance” and the reframed concepts that connect wine with traditional food systems. The second finding elaborates the transformation of social meanings: wine has become an accessible luxury; wine helps to reduce the pressure of alcohol consumption; wine helps women to recreate a safer drinking social space. Taiwanese wine culture provides good examples to rethink the complexity and dynamics in socio-cultural matters, as well as the sustainability of food culture and the food system.

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Section: Theoretical Framework About Value Shift Of Drinking Culture ...mentioning

confidence: 99%

Section: Introduction: Globalization Of Wine In 'Big' and 'Small' Scalementioning

confidence: 99%

Little but Sustainable: Wine, Drinking Culture, and Negotiation of Value in Taiwan

Yang

2023

Sustainability

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“…Lest I be too quick to point an accusatory finger elsewhere, let me also note the tendency in sociological research to focus on 'spectacular ' versions of wine (e.g., premium-priced, critically-acclaimed, low yield, artisanal, biodynamic, natural). Explicitly or implicitly, 'mass appeal', 'big brand' and/or 'industrial' wine is often positioned as the stigmatized other against which spectacular wine is defined (for a nuanced exception, see McIntyre and Germov, 2018). This narrowness of scope runs several risks of closed-off thinking, including: a blindness to assumptions of exceptionalism (for wine vis-à-vis other consumer entities, and for spectacular wine vis-à-vis other wines); a fetishization of narratives of authenticity, terroir, and the lone, heroic winemaker (among others); and a reinforcing of spurious (and prejudice-affirming) dichotomies, such as big/small and industrial/craft (or object/thing; Latour, 2004).…”

Section: The Risks Of Specializationmentioning

confidence: 99%

Towards a Sociology from Wine and <i>Vina Aperta</i>

Maguire

2021

Journal of Cultural Analysis and Social Change

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In considering the wisdom of pursuing the development of a sociology of wine, I outline several dangers associated with sub-disciplinary specialization, including overlapping risks of silo-ization, sequestration, and scope and process reduction. In particular, I discuss the attendant risk of thinking of wine as vinum clausum, that is, as a closed and static object. In contrast, I outline an open, processual approach to wine as vina aperta, and consider three, interrelated features of conceptualizing wine as processual, interconnected, and constituted through interdependence between humans and the physical world, others, and themselves. Drawing on a number of process-oriented sociologists, and a range of existing sociological research on wine and related topics, I advocate for a sociology from wine, that is, for wine as an invaluable point of departure for a historically-and processually-oriented sociology.

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“…Wine is a traditional product among Western European consumers and represents Western European lifestyles, heritage and culture (McIntyre and Germov, 2018;Visser, 1991). Western European consumers regularly drink wine with their meals (Gorefield, 2015;Visser, 1991).…”

Section: Introductionmentioning

confidence: 99%

“…Female consumers in developing countries have constructed new female gender roles and identities by reflectively focusing on self-identity, desires and aspirations instead of assuming the traditional female gender role of caregiver for the family as a wife and mother (Cronin et al, 2014). McIntyre and Germov (2018) assert that Australian female wine drinkers spurred the growth of the wine market in Australia after Australian female consumers sought a new female gender identity that stressed equality. However, it is not known how female consumers in developing Asian countries transformed the traditional female gender role into a new female gender role through consumption activities in the postmodern era.…”

Section: Introductionmentioning

confidence: 99%

The gateway to consumption freedom through a communal glass of wine

Lee

Madanoglu

Henson

et al. 2019

IJWBR

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Purpose Confucian philosophy emphasizes gender roles that place significant restrictions on the consumption of non-traditional products. The authors use wine to advance our understanding of how South Korean female consumers have established a new female gender role and identity by adopting new communities that allow non-traditional consumption while still accepting gender roles. This paper aims to examine how South Korean female consumers create a unique consumption culture with respect to wine consumption. Design/methodology/approach A hermeneutic approach was adopted to understand what motivates South Korean female consumers to join a wine consumption community and their perceptions about consuming wine. Researchers conducted 26 semi-structured face-to-face interviews that ranged from 45 to 120 min, with an average duration of 1 h. Findings The results of the study suggest that wine can be a medium for emancipating women from traditional gender roles and social images of women embedded in South Korean society that call for women to sacrifice themselves for their families. In addition, the study’s findings suggest that Western wine marketers need to understand the power of wine consumption communities that are a unique consumption ritual among South Korean female wine consumers. Originality/value South Korean female respondents drink wine as both a way to seek pleasure through a Western alcoholic beverage and to consume and experience Western culture and lifestyles. However, South Korean female respondents tend to drink wine within consumption communities, which are a powerful consumption ritual in South Korea. In other words, although South Korean female respondents consume wine to experience and learn about Western culture and lifestyles, they have entirely not abandoned their traditional consumption rituals.

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“Who Wants to be a Millionaire?” I Do: Postwar Australian Wine, Gendered Culture and Class

Cited by 6 publications

References 0 publications

Little but Sustainable: Wine, Drinking Culture, and Negotiation of Value in Taiwan

Little but Sustainable: Wine, Drinking Culture, and Negotiation of Value in Taiwan

Towards a Sociology from Wine and <i>Vina Aperta</i>

The gateway to consumption freedom through a communal glass of wine

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