Who we are and what we do: The relevance of green organizational identity in understanding environmental performance

Haldorai, Kavitha; Kim, Woo Gon; Agmapisarn, Charoenchai; Li, Jun (Justin)

doi:10.1016/j.ijhm.2023.103574

Cited by 9 publications

(3 citation statements)

References 80 publications

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“…Amidst a saturated market, being acknowledged for sustainable practices can establish a company as unique, rendering its products and services more appealing to an expanding segment of environmentally conscious consumers. This distinction can result in augmented market share and customer base, ultimately fortifying its competitive edge [89].…”

Section: Green Organizational Identity and Sustainable Competitive Ad...mentioning

confidence: 99%

“…This trust is essential for gaining a competitive edge as it cultivates brand loyalty, attracts environmentally conscious consumers, and positions the company as a frontrunner in sustainability. Therefore, the green identity acts as a mediator in the correlation between green ambidexterity and competitive advantage by elevating the organization's public image and market attractiveness [9,89,95].…”

Section: Green Organizational Identity As a Mediatormentioning

confidence: 99%

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Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

Alsheref,

Khairy,

Alsetoohy

et al. 2024

Sustainability

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Global environmental concerns necessitate a heightened focus on green practices by businesses to balance sustainability and profitability. Therefore, this study investigates the effects of green ambidexterity (GA), green organizational identity (GOI), and green internal marketing (GIM) on sustainable competitive advantage (SCA) in travel agencies and hotels. The PLS-SEM approach was used to test the proposed model of the study. In total, 317 valid responses were gathered from full-time middle- and upper-management personnel of travel agencies category A and five-star hotels operating in Egypt. The findings revealed that GA positively impacts GOI, GIM, and SCA. Also, GOI and GIM positively impact SCA. In addition, GOI and GIM mediate the relationship between GA and SCA. The study advanced dynamic capability theory by emphasizing the importance of internal processes in harnessing sustainability-oriented dynamic capabilities. The study recognized the relationship between SCA, GOI, GIM, and GA and provided insightful implications on how businesses might develop and use their sustainability-related strengths.

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Section: Green Organizational Identity and Sustainable Competitive Ad...mentioning

confidence: 99%

Section: Green Organizational Identity As a Mediatormentioning

confidence: 99%

Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

Alsheref,

Khairy,

Alsetoohy

et al. 2024

Sustainability

View full text Add to dashboard Cite

show abstract

“…Organizational identity is widely discussed in contemporary organizational research [14], with extensive studies aiming to understand how individuals perceive themselves as members of their organizations Nag, et al [15]. Haldorai, et al [16] defined organizational identity as the extent to which an organization and its employees share similar beliefs, values, aspirations, and goals. Chen [17] introduced the concept of "green organizational identification," referring to a collective interpretive framework developed by members of an organization for environmental management and protection.…”

Section: Introductionmentioning

confidence: 99%

Internal green marketing orientation and business performance: The role of employee environmental commitment and green organizational identity

Elshaer,

Azazz,

Alshebami

et al. 2024

ijirss

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The research examines the idea that Internal Green Marketing Orientation (IGMO) is a strategic approach within the tourism and hospitality industries that focuses on integrating environmentally friendly practices into the organizational culture. It encompasses how a business perceives, values, and prioritizes environmental concerns as part of its internal operations. IGMO, as a fundamental aspect of a company's strategy, plays a significant role in shaping Business Performance (BP) in this sector. How does IGMO influence Business Performance (BP) in the tourism and hospitality industries, and what is the role of Employee Environmental Commitment (EEC) and Green Organizational Identity (GOI) in this relationship? The purpose of this study is to find the answers to the previous questions. The study randomly gathered data via time-lagged surveys distributed among workers with at least two years of experience in hotels and tourism companies in Egypt. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the perceptions of 338 employees working in hotels and tourism companies in Egypt. The study's results showed that IGMO is positively associated with BP. Furthermore, IGMO is positively associated with EEC. In addition, EEC is positively associated with BP. EEC succeeded in mediating the association between IGMO and BP. Finally, the study proved that GOI moderates the association between IGMO and EEC. Practical implications include prioritizing IGMO, fostering employee environmental commitment, recognizing the impact of employee commitment on business performance, leveraging employee commitment as a mediator, and understanding the role of green organizational identity in shaping employee commitment.

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The formation of a sustainable organizational identity: Insights from Brazilian coffee producers

Kyrdoda,

Balzano,

Vianelli

2024

Bus Strat Env

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Organizations craft their identities to define their character and effectively communicate their values to stakeholders. In the contemporary quest for sustainability, building an identity that genuinely reflects their awareness and attention to these issues is increasingly salient. Over the years, research on organizational identity exhibited constant growth, witnessing the power of organizational identities exerted over organizational behavior. Prior research has emphasized the importance of organizational identity for an array of positive organizational outcomes. Still, much less is known about the levers behind the identity formation process. Against this backdrop, the present study explores the pathways to the formation of a sustainable organizational identity. By drawing on organizational identity and sensemaking literature, we build up a narrative inquiry, analyzing the experiences and perspectives of executives from 25 Brazilian coffee producers through in‐depth interviews. The findings underline that the process of formation involves three phases, namely, orienting toward sustainability, acting sustainably, and forging a sustainable identity, which are also shaped by contextual factors. We emphasize the key role of leadership in building a sustainable identity, as their motivations and sustainability‐oriented commitments could serve as catalysts for triggering organizational change.

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Who we are and what we do: The relevance of green organizational identity in understanding environmental performance

Cited by 9 publications

References 80 publications

Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

Internal green marketing orientation and business performance: The role of employee environmental commitment and green organizational identity

The formation of a sustainable organizational identity: Insights from Brazilian coffee producers

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