“…Understanding the patient perspective and providing what they need will help the hospitals win the business (Hehenkamp & Kaarbøe, 2020;Miao, Zhang, Wu, Zhang, & Jiang, 2019). For the long run, a strategic value approach is necessary to allow the hospitals to provide more effective and efficient services for improved performance (Porter & Lee, 2021;Vogus, Gallan, Rathert, El-Manstrly, & Strong, 2020). The hospital management must ensure that quality services are provided according to government standards and optimally delivered ( Chakraborty, Kaynak, & Pagán, 2021;Gao & Wang, 2020).…”