Why Are People Loyal to Live Stream Channels? The Perspectives of Uses and Gratifications and Media Richness Theories

Hsu, Chin‐Lung; Lin, Judy Chuan‐Chuan; Miao, Yi-Feng

doi:10.1089/cyber.2019.0547

Cited by 73 publications

(44 citation statements)

References 23 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Focusing attention on the motivation variables used in the different clusters, the uses and gratifications theory has often been used to gain a better understanding of the emerging phenomenon of video game live streaming [17,37,[43][44][45]48,49,[78][79][80]. The profiles of the four groups presented align with the findings reported by Sjoblom and Hamari [43], in that the most intensive users are those who attach greater importance to the search for information [45]; this type of motivation, along with a lack of self-control and self-esteem, is found to be a notable predictor of problematic use of live streaming services [64].…”

Section: Discussionmentioning

confidence: 99%

Video Game Streaming in Young People and Teenagers: Uptake, User Groups, Dangers, and Opportunities

2021

View full text Add to dashboard Cite

In recent years, live video streaming platforms for video games have been gaining popularity. These types of services, which enable anyone to broadcast and consume live content, are revolutionising the current video game landscape. Users approach the emergence of and participation in these platforms driven by a range of motivations. It is essential to characterise the different forms of participation in services such as Twitch to evaluate the phenomenon and reflect on its advantages and disadvantages. To that end, a survey was carried out of 580 young people and adolescents aged between 14 and 24. The aim of this study is thus to explore the uptake of these platforms, as well as identify user groups, distinguish between different motivations, and address the associated benefits and harms. Applying a methodology based on factor analysis and cluster analysis, user profiles were characterised according to their specific features, gaming/viewing hours, self-perception of their skill level as a player, devices used, and type or genre of video game. Four subgroups of gamers/viewers were thus identified: casual, social, hobby, and problematic. The results showed that older users and female users feature more prominently in the first two groups, as do those spending less time on video games and live streaming platforms. Conversely, in the hobby and problematic groups, we observe just the opposite. The existence of profiles at possible risk of addiction underlines how, at a preventive level, there is a need for more in-depth research on these types of services and greater public awareness of the dangers of uncontrolled use.

show abstract

Section: Discussionmentioning

confidence: 99%

Video Game Streaming in Young People and Teenagers: Uptake, User Groups, Dangers, and Opportunities

2021

View full text Add to dashboard Cite

show abstract

“…In this regard, previous studies of social networks have found that entertainment is the strongest predictor of the use of Facebook, Instagram, Twitter and Snapchat [ 45 ]. In the same vein, in their analysis of live streaming channels, Hsu, et al [ 46 ] found that the gratifications obtained in terms of entertainment and sociability boost users’ loyalty to the different channels.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Numerous previous studies have shown how social motivations impact media use or the consumption of video games [ 46 , 51 , 52 ]. As Li, Wang and Liu [ 18 ] indicate, the audience on these platforms has important social demands, including connections between streamer and viewer, or among audience members.…”

Section: Literature Reviewmentioning

confidence: 99%

Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player

Cabeza-Ramírez

Sánchez‐Cañizares

García

2020

IJERPH

View full text Add to dashboard Cite

A particularly striking new phenomenon in recent years is the live streaming of video games through popular platforms, such as Twitch. This study focuses on the motivations and types of use underlying viewer participation in live streaming platforms. Based on the uses and gratifications theory, this paper aims to analyse how three basic motivations are related to the use of video game streaming platforms. Furthermore, it examines the moderating effects that significant variables, such as the audience member’s age, sex or self-perception of level as a player may exert on this relationship. The results reveal that the three types of motivations are positively associated with use of the platform, although notable differences appear, with informational motivations outweighing entertainment and social motivations. At the same time, no moderating effects on the results of the proposed model were found for the heterogeneity stemming from sex and age. Conversely, the influence of informational motivations on the use of these platforms is moderated by the self-perception of level as a player.

show abstract

“…The group of documents or subdomain focused primarily on the streamer employed well-established theories such as self-determination theory [53,54], affordance theory [10], normative theory of broadcast media [55], or grounded theory methodological analyses [6,[56][57][58]. The second subdomain, focused on the receiver or the audience, was clearly underpinned by widely-tested theories: uses and gratifications theory [7,11,17,18,[59][60][61][62][63][64], social identity theory [65], Lasswell formula [18], self-determination theory [18,62,66], theory of flow [18], compensation theory [67], social facilitation theory [62], social support theory [68], human information theory model [69], social identity theory [69], media richness theory [63], social cogni-tive theory of mass communication [70], and interaction ritual chains theory [33]. The third group, focused on the channel, relied less on well-established frameworks, mostly drawing on previous studies.…”

Section: The Domain Of Research On Video Game Live Streamingmentioning

confidence: 99%

Exploring the Emerging Domain of Research on Video Game Live Streaming in Web of Science: State of the Art, Changes and Trends

Cabeza-Ramírez

García

Fernández

2021

IJERPH

View full text Add to dashboard Cite

In recent years, interest in video game live streaming services has increased as a new communication instrument, social network, source of leisure, and entertainment platform for millions of users. The rise in this type of service has been accompanied by an increase in research on these platforms. As an emerging domain of research focused on this novel phenomenon takes shape, it is necessary to delve into its nature and antecedents. The main objective of this research is to provide a comprehensive reference that allows future analyses to be addressed with greater rigor and theoretical depth. In this work, we developed a meta-review of the literature supported by a bibliometric performance and network analysis (BPNA). We used the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) protocol to obtain a representative sample of 111 published documents since 2012 and indexed in the Web of Science. Additionally, we exposed the main research topics developed to date, which allowed us to detect future research challenges and trends. The findings revealed four specializations or subdomains: studies focused on the transmitter or streamer; the receiver or the audience; the channel or platform; and the transmission process. These four specializations add to the accumulated knowledge through the development of six core themes that emerge: motivations, behaviors, monetization of activities, quality of experience, use of social networks and media, and gender issues.

show abstract

Why Are People Loyal to Live Stream Channels? The Perspectives of Uses and Gratifications and Media Richness Theories

Cited by 73 publications

References 23 publications

Video Game Streaming in Young People and Teenagers: Uptake, User Groups, Dangers, and Opportunities

Video Game Streaming in Young People and Teenagers: Uptake, User Groups, Dangers, and Opportunities

Motivations for the Use of Video Game Streaming Platforms: The Moderating Effect of Sex, Age and Self-Perception of Level as a Player

Exploring the Emerging Domain of Research on Video Game Live Streaming in Web of Science: State of the Art, Changes and Trends

Contact Info

Product

Resources

About