“…In the savings market, in contrast, pricing is driven by the banks' motivation to raise funding required to issue loans (besides e.g. cross-selling) (Džmuráňová & Teplý, 2016;ACM, 2014). In addition, switching is less costly in the savings market (ACM, 2014;van der Cruijsen & Diepstraten, 2017) such that there is a higher importance of smaller fringe banks offering higher interest rates.…”