“…Self-doubt also predicts materialistic reactions to uncertainty ( Chang and Arkin, 2002 ). Moreover, when simultaneously confronted with multiple vulnerabilities and threats (life-dissatisfaction, goal frustration, mortality salience) identity-weak people become fatalistically withdrawn from personal goals, report being depressed, and report that they wish to live shorter lives ( Hayes et al, 2015 ). In contrast, identity-strong people (i.e., high self-esteem, high scores on trait idealism) cope with anxious distress relatively easily by focusing on personal ideals about self-worth or value conviction that activate approach motivated states and thereby relieve the anxiety ( Dodgson and Wood, 1998 ; McGregor and Marigold, 2003 ; McGregor, 2006a ; McGregor et al, 2007 , 2009a ; Schmeichel et al, 2009 ; Nash et al, 2010 ; Schumann et al, 2014 ; see also McGregor et al, 2010a for evidence that experimentally priming ideals can also activate this process).…”