2022
DOI: 10.1002/bse.2991
|View full text |Cite
|
Sign up to set email alerts
|

Why companies might under‐communicate their efforts for sustainable development and what can be done?

Abstract: In contrast with the increasing green demands from various stakeholders, corporations might prefer green blushing, that is, deliberately avoiding communicating their efforts for sustainable development. Surprisingly, these companies make substantial green achievements, but decide not to communicate their greenness. Using a broad literature review on green blushing and a conceptual reasoning backed up by anecdotal evidence, we expose the likely consequences of under-communicating green achievements and develop … Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
3
2

Citation Types

0
13
0

Year Published

2022
2022
2024
2024

Publication Types

Select...
7
1

Relationship

1
7

Authors

Journals

citations
Cited by 29 publications
(24 citation statements)
references
References 66 publications
0
13
0
Order By: Relevance
“…One of the most popular among the Malaysia and Indonesia publicly listed companies is green innovation. Green innovation is an effort to position the company as the most sustainable firm to win over stakeholders and draw the attention of investors (Falchi et al 2022).…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…One of the most popular among the Malaysia and Indonesia publicly listed companies is green innovation. Green innovation is an effort to position the company as the most sustainable firm to win over stakeholders and draw the attention of investors (Falchi et al 2022).…”
Section: Discussionmentioning
confidence: 99%
“…In addition, Southeast Asian countries like Malaysia and Indonesia aim for low-carbon countries but require green intentions and initiatives. One of the most popular Malaysia and Indonesia publicly listed companies is green innovation (Mustaffa et al 2022); green innovation is an effort to position the company as the most sustainable firm to win over stakeholders and draw the attention of investors (Falchi et al 2022).…”
Section: Introductionmentioning
confidence: 99%
“…One of the most popular amongst the Malaysia and Indonesia publicly listed companies is green innovation. Green Innovation is an effort to position the company as the most sustainable rm to win over stakeholders and draw the attention of investors (Falchi et al, 2022).…”
Section: Discussionmentioning
confidence: 99%
“…In addition, Southeast Asian countries like Malaysia and Indonesia aim for low-carbon countries but require green intentions and initiatives. One of the most popular amongst Malaysia and Indonesia publicly listed companies is green innovation; Green Innovation is an effort to position the company as the most sustainable rm to win over stakeholders and draw the attention of investors (Falchi et al, 2022). This wave has been observed in operating and non-operating business operations and the R&D activities of various multinational companies.…”
Section: Introductionmentioning
confidence: 99%
“…It is quite common and a fixture for most companies, with approximately 85% of companies engaging in CSR activities (Governance and Accountability Institute, 2018). It is well known that firms actively communicate their CSR activities to the public to engender, among other positive consequences, perceptions of ethicality (Alhouti et al, 2021; see Falchi et al, 2022 for an alternative view). For example, consumers often assume that firms engaged in CSR consider and prioritize the interests of others beyond their immediate self‐interest (Mish & Scammon, 2010).…”
Section: Introductionmentioning
confidence: 99%